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Presenting: A Treasure Chest of CRM Knowledge

Optimove

Can CRM be a strategic advantage? What are some gaming CRM strategies that work? How to build a smarter CRM strategy? What are some right CRM strategies and models when talking about subscription vs. transactional? How to create the perfect alignment between the brand, the customer, and your technology? We all are.

CRM 53
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How to Use Your CRM to Optimize Influencer Marketing

Method:CRM

While influencers can dramatically improve brand awareness, they’re not an automatic ticket to social media success. In fact, haphazard influencer marketing could harm your brand’s image while wasting resources that might be better directed elsewhere. Top CRM strategies for optimizing influencer marketing campaigns.

CRM 63
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2017 Trend 3: The Beginning of Channel Guidance

Team HGS

2017 Trend 3: The Beginning of Channel Guidance. In 2017, companies are starting to switch from offering a wide array of channel options and letting customers choose their preferred channel, to strategically guiding customers in their online help centers to the best channel for resolution, depending on the reason for contact.

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Mike Wittenstein Talks About Keeping Up with Constant Change, Creating Journey Maps, and Building Your Business Around Your Clients

Storyminers

Tie your website to your CRM. If you don’t have a CRM (customer relationship management) system, get one–even if you’re just starting out. We’re creating a new website right now, and 70% of the content will be driven from the CRM system, as opposed to from our website. Here are a few tools I’m currently reviewing: Sli.do.

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16 Top Customer Experience Takeaways from CRM Evolution

Tricia Morris

Customer expectations are changing, and to be successful, brands’ delivery on customer experience must too. Brands must approach everything they do, but especially service and engagement, with a customer experience mentality. The switching economy is costing brands trillions of dollars. Globally, businesses spend about 6.2

CRM 40
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Punching Above Its Historical Weight: Why Retention Should No Longer Play Second Fiddle to Acquisition

Optimove

Advertising and branding not only come first in the funnel but also historically. Back in 2017, HubSpot research found that “it costs anywhere from 5 to 25 times more to acquire a new customer than to retain an existing one” and that”at some point, your acquisition math will break.”. First, because it was here first.

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The Carrot and The Stick – Recent Advertising Policy Changes by Google Are A Mixed Bag

Optimove

In 2017, I stood on stage at Optimove’s flagship customer event and forecasted that by 2027, all marketing would become relationship marketing. However, Chrome’s market share is 69% , making their announcement a much bigger deal for brands and consumers than the previous two combined. Approaching the Third Party-Less World.