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One Brand Who Used Market Research to Crush the Competition

QuestionPro Audience

Three years later, in 2014, Google bought the company for $3.2 Now, the brand is a household name synonymous with smart home and AI. With industry knowledge, innovative tools, and purchasing power, QuestionPro Audience always meets the rigorous demands of our clients. All due to a little market research.

Brands 191
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Employer Brand Stats You Need to Know

ReviewTrackers

Your organization’s ability to build a strong employer brand is a major growth driver. But it takes more than posting job openings on LinkedIn or designing a fancy Careers page to create a brand that resonates with job seekers. Managing your employer brand should be a priority. times more cash flow per employee, generate 1.4

Brands 123
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Bank Branch Innovation Like Never Before: 5 Brands Redefining Tradition

Avaya

In fact, the market is heading towards bank branch innovation unlike anything we’ve ever seen. Instead, it calls for unparalleled bank branch innovation. One that combines digital innovation with the reliability of a traditional branch experience. 5 Brands to Study. We can’t help but agree. Not Dead, Just Different.

Banking 58
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Improve Your Brand Image by… Losing Subscribers!?

Experience Investigators by 360Connext

Just because the customer is not happy in the current situation doesn’t mean they won’t be happy in any situation with your brand. Instead of being brand-obsessed and pointing out why the subscriber is making a mistake by unsubscribing, they respect her enough to know when her mind is made up. Letting customers call the shots.

Brands 110
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Disruptive innovation: 4 times brands disrupted their own business models

Qualtrics

We found that some of the best insights come from brands who disrupt their own business models. What is disruptive innovation? The term ‘disruptive innovation’ is attributed to Harvard professor of business Clayton Christiansen , who helped develop the concept in the 1990s. When brands disrupt their own models.

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Data Privacy: How Consumers Feel

QuestionPro Audience

Brands need to be cognizant of consumers’ feelings about the security of their personal information and online behaviors. consumers worry about how brands collect and use their personal data, and 34% don’t trust tech companies with their digital privacy. New research from EXPRESSVPN found that 71% of U.S.

Consumers 207
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Biteable’s Evolution to a Customer-Centric Product Roadmap

AskNicely

Without it, how do you know if you’re innovating in the right direction? Founded in 2014, Biteable was created with the mission of providing accessible, affordable video creation for all. For as much as Biteable does to help brands tell their stories, they realized they were missing a big part of their own: customer sentiment.

Roadmap 150