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The Value of Customer Experience

Experience Investigators by 360Connext

This Best of 360Connext post was part of the Customer Experience Professionals Association’s 2013 Customer Experience Day celebration. Thanks to social media, that can be a lot more people. We feel valued and provide loyalty in return. The second annual #CXDay is October 7th, 2014. Come celebrate with us!

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How to Improve Customer Centricity in Hospitality

C3Centricity

Brands that have a high following and loyalty, have found a way to consistently engage their fans and keep them coming back. Loyalty is never really Won. This also means that loyalty is much less long-term than in the past and lifetime value is now measured in months or a few years, rather than in decades.

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Here’s why the experts think empathy is the key to customer experience

Comm100

In 2013, Forrester Research landed on one such phrase – the ‘age of the customer’. Customizable live chat with unlimited agents and chats – plus email, social media, SMS & knowledge base – all for free, forever! Without empathy, forget acquisition, and definitely forget loyalty and customer referral.

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What Customers Want Next: How to Find & Act on CX Clues

Experience Investigators by 360Connext

If you don’t, then collect whatever feedback you can from inputs like social media and product reviews. I read this in 2013 and thought – doesn’t this apply to most customers? Convenience continues to be a top-ranking driver for customer behavior and loyalty. If you have data, use it! Consider their real lives.

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8 Metrics Every Online Business Should Monitor

SurveySensum

Running upselling or cross-selling campaigns Implementing loyalty programs Bundling products or creating packages Adding add-ons like gift-wrapping for an extra $1 or name-carving for $3 4. This, in turn, leads to higher brand loyalty, better product-market integration, and recurring income.

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Loyalty Programs!?! We Don’t Need No Stinkin’ Loyalty Programs!!!

Beyond Philosophy

Without fear of (much) argument, it’s a fair statement that all companies want, and try to generate and achieve, optimum loyalty from their customer base. Customer loyalty programs are especially popular among retailers. The company has long claimed that a loyalty program isn’t needed because their prices are so low.

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What is a good Net Promoter Score?

Lumoa

In a recent study , at least 49% of consumers are now saying that they are willing to talk about their positive experiences on social media compared to the 30% of those who will post something negative. A significant change since 2013 when it is the other way around. How good is your score?