ShepHyken

MARCH 18, 2024

KCI Survey: Swifties, the BeyHive and BravoCon Demonstrate the Power of Superfans by Alicia Esposito (Retail TouchPoints) “Brand fans” are definitely loyal customers, but not all loyal customers are brand fans — and for many marketing and brand teams, driving relevance and impact means activating and leveraging those brand fans and superfans.

Customer Service 80

Customer Service Government Employee Experience Video 80

Michelli Experience

MARCH 15, 2017

My water fascination dates back to at least 2011 when I wrote the following…. So, that was what I wrote in 2011 and we all know iPods gave way to streaming audio and smartphones, but how has bottled water done? The article went on to note: “Industry tracker Beverage Marketing Corp. Beverage Marketing Corp.

Trends 230

Trends Brands Sales Course 230

Inbenta

DECEMBER 21, 2023

Helmed by CEO and co-founder, Janice Diner, Horizn was established in 2011 in Toronto, Canada. As a part of the acquisition, Janice will transition into a new role as Inbenta’s Head of Marketing. The acquisition follows Inbenta’s announcement of its $40M funding in January 2023 led by Tritium Partners.

Self Service 52

Self Service Interaction Chatbots Touchpoint 52

ShepHyken

SEPTEMBER 10, 2021

This week we feature an article by Tanya Ahmed, a Digital Marketer of Vantage Circle , a cloud-based employee engagement platform. Consumers today expect speedier access to services than ever before. Companies failing to meet good customer experience lose out on their customers ( American Express Survey 2011 ).

Customer Experience 100

Customer Experience Self Service Advertising Customer Expectations 100

Helen Dewdney

JUNE 21, 2016

I have been asked a lot what EU law affects consumer law and what would happen to consumer law should we leave the EU on Thursday. EU legislation is intended to give consumers across the EU equivalent rights. See the UK European Consumer Centre for more details. The Consumer Rights Directive 2013 .

Consumers 56

Consumers Government Sales Marketing 56

Inbenta

AUGUST 18, 2023

Helmed by CEO and co-founder, Janice Diner, Horizn was established in 2011 in Toronto, Canada. As a part of the acquisition, Janice will transition into a new role as Inbenta’s Head of Marketing. The acquisition follows Inbenta’s announcement of its $40M funding in January 2023 led by Tritium Partners.

Self Service 52

Self Service Chatbots Touchpoint Innovation 52

Answer Dash

OCTOBER 15, 2018

Our team at BrightTALK recently had a chance to interview a number of marketing professionals and get their thoughts and predictions about some of the key trends in B2B marketing. Now more than ever, marketers have a variety of new and traditional options in their toolboxes.

B2B 76

B2B Marketing Customer Experience Touchpoint 76

Helen Dewdney

FEBRUARY 28, 2020

Stephen Agar, managing director of letters at Royal Mail, said: “We are operating in a tough market at present, under the threat of making a loss by 2021.” Royal Mail was privatised in 2013 and wants to be seen as working to keep costs down for consumers and making service improvements. Is it because they keep wasting money?

Policies 73

Policies Leadership Report Course 73

ShepHyken

MAY 3, 2019

Similarly, as far back as 2011, RightNow’s 2011 Customer Experience Impact Report found that 55 percent of consumers said that easy access to support and information can make them fall in love with a brand. Corner markets and convenience stores aren’t just competing with the big-box superstores, they flourish.

Loyalty 116

Loyalty Effort Score Social Media Omni-Channel 116

West Monroe

JULY 24, 2017

Across all industries – from utilities to banking and from healthcare to education – organizations are tapping into unprecedented amounts and types of actionable “big data” to understand consumers and drive powerful engagement. Sources: Kosinski et al 2013, Chittaranjan et al 2011, Epp at al 2011.

Data 51

Data Marketing CRM Advertising 51

CSM Magazine

SEPTEMBER 29, 2022

“The increase in calls around price cap announcements clearly reflects consumers’ anxiety around the price hikes. Reduce Average Call Handling Times : organisations need to ensure that disgruntled consumers can get the support they need as quickly as possible. About Infinity.

Data 52

Data Average Handle Time Telecommunications Automotive 52

Brandwatch CX

MARCH 7, 2023

And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. bw_banner_cta type=2] Boost your marketing strategy with our social listening and analytics platform.

Social Media 98

Social Media Video Advertising Marketing 98

SurveySparrow

APRIL 8, 2021

If knowledge is power, then in business, market knowledge is a superpower! Business without market research is similar to pizza without cheese (ignore if you don’t like cheese)! You can’t imagine running a business successfully without gaining knowledge about the market trends. What is Quantitative Market Research?

Survey 52

Survey Marketing How To Software 52

Beyond Philosophy

FEBRUARY 19, 2019

A Customer Experience focus is a necessity of survival in today’s hyper-competitive and disrupted retail market. Professor Kahn co-hosts a weekly program on Sirius XM Channel 132 called “Marketing Matters.” Baker Retailing Center from 2011 to 2017, where she witnessed retail chaos firsthand.

Retail 142

Retail Competitive Advantage Leadership Examples 142

delighted

MAY 20, 2022

Startups are entering a new economic reality where funding rounds are more challenging to secure and consumer spending is rocked by the continued crises of the war in Ukraine, domestic inflation, and a pandemic now well into its third year. Post contribution by Caleb Elston, CEO and Co-founder of Delighted.

Customer Experience 88

Customer Experience Net Promoter Score Effort Score Feedback 88

Magellan Solutions

MAY 3, 2022

To resolve this concern, many businesses opt to call center outsourcing — the process of subcontracting customer care services , sales/telemarketing functions , and market research to a service vendor. The patterns and needs of customers dictate the direction of the market. It also outsourced its debt collections to a service provider.

Call Center 81

Call Center Company Telecommunications Banking 81

inQuba

SEPTEMBER 6, 2022

To give you a sense, that has increased from 10% in 2011. Customer Journey Management (CJM) is a well-known capability but seems to have a reputation for consuming a lot of energy (and dollars) while delivering a distant ROI. There is a significant opportunity here – to have our cake and eat it.

Customer Journeys 52

Customer Journeys Management ROI NPS 52

NetBase

JANUARY 7, 2020

Marketing celebrity products may seem easier – and it is, in a sense. So, staying in consumers’ good graces can be even more crucial for celebrity products than the typical company. And was able to direct the narrative, and consumers, toward wanting to get in on the trend. The awareness is there. Take cosmetics, for example.

Trends 73

Trends Consumers Sports Marketing 73

Eptica

APRIL 8, 2020

Date: Wednesday, April 8, 2020 Author: Pauline Ashenden - Marketing Manager The state of UK customer service 2020 - struggling to improve. Author: Pauline Ashenden - Marketing Manager Digital channels are now a vital part of the customer relationship, across every sector. Published on: April 08, 2020.

Self Service 79

Self Service Customer Service Social Media Study 79

NetBase

DECEMBER 11, 2019

And in 2011, it’s infamous “Don’t Buy this Jacket” Black Friday ad was a lecture on just that. What does a consumer-facing retailer mean by appearing to not support consumerism? Is it a marketing ploy? It’s meant to draw attention to its push to encourage consumers to buy less. Consumer Response.

Apparel 52

Apparel Consumers Fashion Retail 52

ShepHyken

MARCH 31, 2018

Earlier this month I attended Social Media Marketing World , the largest conference on social media marketing in the world. It blurs the lines between customer service, marketing, and even sales. Push Value-Added Content : A good content marketing campaign is one of the strongest ways to deliver a better customer experience.

Social Media 87

Social Media Self Service Customer Service Marketing 87

Clarivate

AUGUST 16, 2022

The market is saturated with more brands today than ever before. Over the past decade, trademark filings have increased globally from fewer than four million filed in 2011 to over 13 million filed in 2021. In other words, the number of new brand names attempting to enter the market has grown exponentially.

Brands 52

Brands Tips Effort Score Data 52

Comm100

FEBRUARY 1, 2023

Live chat has gained popularity in recent years, with 73% of consumers saying that it is the most satisfactory way to communicate. 90% of consumers say that when they interact with a brand online, they expect an immediate response. 76% of consumers are more likely to engage with brands when they feel understood on a personal level.

Effort Score 229

Effort Score Wait Times Video Communication 229

Horizon CX

SEPTEMBER 30, 2013

Those who had poor CX performance lagged behind the index by almost 20% - Watermark Investment Consulting Consistency: In the UK, a £100 investment in the National Consumer Satisfaction Index fund in 2007 would have by June 2011 returned £159 whilst the same investment in the FTSE 100 would have returned just £94.

Strategy 138

Strategy CEM Customer Experience Banking 138

BirdEye

OCTOBER 31, 2023

How companies manage their online reputation determines their ability to grow in a competitive market. A dedicated reputation management company can automate repetitive tasks, ensuring your brand maintains a robust reputation in the market. Social media management 40% of consumers use social media to find a local business.

Company 109

Company Management Social Media How To 109

Currency Alliance

APRIL 23, 2019

The Pick n Pay Smart Shopper loyalty scheme was launched by Steve in 2011 and quickly became the leading loyalty program in the country – in large part because of constant innovation and relevant partnerships with complementary brands. Nearly every department from buying, marketing, store operations, etc. About Currency Alliance.

Loyalty 40

Loyalty Marketing Loyalty Programs Brands 40

delighted

SEPTEMBER 28, 2021

Or, will my business’s growth come from building a product that is in its very nature designed to grow and attract customers (thus, reducing the need for sales teams and costly go-to-market engines)? Elston also founded Yobongo, which was acquired in 2011, and was the former Vice President of Products for Justin.tv.

Net Promoter Score 87

Net Promoter Score Analytics Effort Score Measurement 87

CSM Magazine

MARCH 13, 2020

Concerns about data privacy are causing a tectonic shift in online marketing. Coming on the heels of Cambridge Analytica and a host of other recent scandals , marketers start the new decade facing two landmark pieces of legislation committed to cracking down on the misuse of online data collection. Zero-party data can be the solution.

Data 52

Data Consumers Marketing Advertising 52

Beyond Philosophy

NOVEMBER 15, 2019

For example, a story ran in The Denver Post several years ago about the opening of another market, Trader Joe’s, which has a low Price Image. Price Image and other brand elements are challenging to disentangle in the minds of consumers. That’s also true of Customer Experience actions and marketing actions, too.

Consulting 120

Consulting Brands Airlines Examples 120

Beyond Philosophy

NOVEMBER 10, 2014

The short version is that a study by the CFI group tracked the share prices of the leaders of the American Customer Satisfaction Index (ACSI) and the leaders National Customer Satisfaction Index, UK (NCSI) versus the broader markets. By comparison, the S&P 500 returned only $93, a 7-percent loss. Why is this? www.mckinsey.com.

Net Promoter Score 164

Net Promoter Score ROI Customer Experience Insurance 164

Magellan Solutions

JULY 17, 2021

Well-known consumer products giant Unilever Europe, over the years, had expanded by country and division. The executives knew it was good at branding and marketing and chose to outsource everything. . The move led Acer to faster-growing sales and gains in market share. In 2011, Microsoft purchased Skype for US$8.5

Call Center 52

Call Center B2B Sales B2C 52

West Monroe

JULY 6, 2022

It’s apparent that these traditional means of consuming media are still very much present in our everyday lives and cannot be discounted. Contrasting that with the consumer preference, however, shows that the majority of U.S. The customer expectation of a digital experience.

Customer Experience 98

Customer Experience Touchpoint Customers Fashion 98

Grade.us

JUNE 3, 2019

The Local Consumer Review Survey by Bright Local has been a part of the data-driven gold standard that helps local marketers understand annual trends since 2010. On the Local Consumer Review Survey Content Marketing Research. Carmen: Let's start with the Local Consumer Review Survey. Rosie: Yeah.

Marketing 25

Marketing Study Trends Survey 25

Brandwatch CX

JANUARY 2, 2019

And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2

Social Media 111

Social Media Video Advertising Marketing 111

CSM Magazine

JULY 2, 2020

According to PwC’s Future of CX Report , 59% of all consumers feel companies have lost touch with the human element of customer experience and nearly 80% of American consumers say that speed, convenience, knowledgeable help and friendly service are the most important elements of a positive customer experience.

Poor Customer Service 52

Poor Customer Service Customer Journeys Knowledge Base Chatbots 52

Chadwick Martin Bailey

DECEMBER 22, 2015

While Cyber Monday sales were the highest since its debut in 2005, Black Friday sales were at their lowest since 2011. We all know how many elves flew (or didn’t) off the shelves, but to learn more about consumer holiday shopping behaviors, we partnered with Research Now for a quick survey of smartphone owners, ages 18 and up.

Ecommerce 52

Ecommerce Retail Customer Journeys Sales 52

Oracle

APRIL 3, 2018

Next week at Oracle Modern Customer Experience 2018 in Chicago, the Markie Awards ceremony will take place, where winners in 19 categories of marketing and customer experience excellence will be announced. We spoke with Yasmini Ferrara, Director of Ecommerce and Marketing at Passarela, a Markie Award finalist in the Best Use of Data category.

Fashion 50

Fashion Retail Data Ecommerce 50