Better brand, better world: Alpha Foods CMO Kierstin De West on the opportunity in helping people become more conscious consumers
Maru Group
NOVEMBER 29, 2021
Brands can play a key role in helping consumers make sustainable choices. Consumers consistently state high concern, but generally fail to translate that into brand choices. The difference between what consumers say is important and the choices they make. People say, ‘Help me be a conscious consumer. Help me do that.’”
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