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Customer Survey Statistics: Everything You Need to Know

InMoment XI

All types of businesses leverage customer surveys , and they’re as important for small, growing businesses as they are for established corporations. When you’re creating a customer survey, whether it’s for the first time, or something you do each year, it’s helpful to understand what to expect. What is a good survey response rate?

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Retail Consumer Trends and Real-Time Feedback: Monitoring How Price Hikes Impact Market Sentiment

Lumoa

According to Deloitte’s Global State of the Consumer Tracker survey, 77% of retail consumers are concerned by the increasing prices of everyday products. Now, each retailer is tasked with determining the impact of price hikes on its own target audience and how this change compares to general retail consumer trends.

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As Consumers Tighten Wallets, Marketers Can Tighten Customer Relationships

Optimove

With inflation continuing to run at 40-year high levels, consumers are more careful about getting the most out of their dwindling purchasing power. Any consumers with variable interest rate debt, such as a home equity line, have seen their monthly payments increase in line with the rising interest rates. Less confidence, less spending.

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Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

According to it, only 24% of the surveyed companies had a person in charge of the customer experience within their organization. According to a 2009 survey , over 2/3rds of marketing professionals admitted companies needed a CCO. According to a 2009 survey , over 2/3rds of marketing professionals admitted companies needed a CCO.

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Are you satisfied?  Yes, no or maybe?

Helen Dewdney

It showed that the number of complaints about poor service in the last six months was at its highest level since 2009! The Institute surveyed 10,000 people. This was after the return of strict lockdown measures in large parts of the UK from 31 December 2020 and before the re-opening of non-essential retail on 12 April 2021.

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What Do Companies With Low Net Promoter Score Have in Common?

Retently

In industries with a low overall NPS, we’ve looked at consumer complaint data to learn which brands are the least likely to retain customers and earn positive feedback. However, it’s clear that the businesses scoring lowest in the NPS survey also tend to use the most aggressive sales and billing techniques.

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Big Idea Marketing Trends that can Transform Your Brand

QuestionPro Audience

These ideas are hard to measure with short-term analytics, perhaps frustrating financial departments because they are so psychological or “meta.” But in many ways, these trends are priceless because they deeply motivate consumers into action. Consumers subconsciously want a company that believes in what they believe in.

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