article thumbnail

Big Idea Marketing Trends that can Transform Your Brand

QuestionPro Audience

Marketing trends come and go, sometimes as swiftly (and pitilessly) as the evening tide. It’s just not easy to catch the right trend wave. With all this said, we can rely on some “big idea” marketing trends that transcend the yearly sequence of products and services—mainly because they have worked very well with established brands.

Trends 170
article thumbnail

Retail Consumer Trends and Real-Time Feedback: Monitoring How Price Hikes Impact Market Sentiment

Lumoa

The significant rise in prices has caused a major shift in not only consumer sentiment, but also in the actual purchase behavior of customers, and with it, all other major retail trends. Experts believe that the modern retail industry will follow a similar pattern as it did during the 2009 recession. Determine the Feedback Trends.

Retail 208
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Adapt Your Brand To Be Socially Responsible In Times Of Crisis

Storyminers

Even though companies are usually taking a step back in times of crisis (for example, during the global economic recession of 2007-2009), this case is totally different. So, let’s see what some companies have done and give some advice to adapt your brand to the given circumstances.

Brands 147
article thumbnail

What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. These are two vital elements of branding. Why we Buy Brands. Branding Elements.

Brands 159
article thumbnail

CTV in the time of COVID-19: More avails and branding opportunities

Hero Digital

This trend has been augmented by the dearth of live sports. Though many brands are pulling back budgets, AdAge reports global ad spend outlook is set to decrease 7.4% Though many brands are pulling back budgets, AdAge reports global ad spend outlook is set to decrease 7.4% ” This is a unique time.

Brands 54
article thumbnail

What Do Companies With Low Net Promoter Score Have in Common?

Retently

Study the hacks used by brands like Apple , Amazon , and Netflix, and you’ll discover actionable tactics that can apply to your business. In industries with a low overall NPS, we’ve looked at consumer complaint data to learn which brands are the least likely to retain customers and earn positive feedback.

article thumbnail

Brand Move Roundup – May 4, 2020

C Space

The Brand Move Roundup – May 4, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. L’Oréal ’s first-quarter sales dropped 4.8%

Brands 52