C3Centricity

JULY 2, 2016

Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. These are two vital elements of branding. Why we Buy Brands. Branding Elements.

Brands 159

Brands Marketing Advertising Measurement 159

Comm100

FEBRUARY 1, 2023

Live chat has gained popularity in recent years, with 73% of consumers saying that it is the most satisfactory way to communicate. 74% of Gen Z believe that convenience is more important than brand , meaning that offering better support options for students becomes a competitive edge for schools.

Effort Score 223

Effort Score Wait Times Video Communication 223

Retently

JULY 28, 2023

Whichever way you look at it, it’s clear that unhappy customers ( who are much more likely to leave your brand , naturally) are a huge threat to business growth. According to a 2009 survey , over 2/3rds of marketing professionals admitted companies needed a CCO. The most well-known and trusted CX metrics are NPS , CSAT , and CES.

Chief Customer Officer 142

Chief Customer Officer Customer Centricity Call Center Metrics 142

ijgolding

MAY 21, 2018

Many businesses could rely almost entirely on their brand name – believing that they had embedded themselves in the hearts of consumers, they could sit back and watch the money pouring in. A brand that firmly established itself in the minds of consumers around the world, is no more.

Retail 186

Retail Leadership Case Study Financial 186

CSM Magazine

MARCH 20, 2023

These works examine advertising strategies more thoroughly than most online articles. How Brands Become Icons – Douglas B. Holt This book is a must-read for those interested in the history of popular American brands. Holt This book is a must-read for those interested in the history of popular American brands.

Marketing 52

Marketing Social Media Advertising Case Study 52

Lithium

SEPTEMBER 26, 2019

The honeymoon phase between consumers and social media is over. People are no longer wowed by the “newness” of social media or content with brands simply being present on their favorite platforms. In fact, a Marketing Land article found that people are growing more skeptical of businesses on social media. Know your audience.

Social Media 40

Social Media Brands Consumers Video 40

Lithium

SEPTEMBER 26, 2019

The honeymoon phase between consumers and social media is over. People are no longer wowed by the “newness” of social media or content with brands simply being present on their favorite platforms. In fact, a Marketing Land article found that people are growing more skeptical of businesses on social media. Know your audience.

Social Media 40

Social Media Brands Consumers Video 40

Lithium

SEPTEMBER 26, 2019

The honeymoon phase between consumers and social media is over. People are no longer wowed by the “newness” of social media or content with brands simply being present on their favorite platforms. In fact, a Marketing Land article found that people are growing more skeptical of businesses on social media. Know your audience.

Social Media 40

Social Media Brands Consumers Video 40

CSM Magazine

FEBRUARY 7, 2023

Jim Davies explores 5 brand- and money-saving customer experience (CX) options. We saw this in the last big recession spanning 2007-2009. Disgruntled customers, just like elephants, remembered how poorly they were treated and voiced their dissatisfaction by disregarding previous brand loyalty and swapping to a competitor.

Self Service 52

Self Service Customer Experience Gamification Analytics 52

Eptica

JUNE 20, 2018

Author: Pascal Gauvrit The internet is now the primary channel for most consumers when it comes to shopping, connecting with friends and families and communicating with brands. hours per day online , up from just 3 hours in 2009. This means that websites are now the primary way that consumers interact with brands.

Self Service 58

Self Service Customer Experience Knowledge Base Consumers 58

Strativity

MAY 30, 2018

The stock market hasn’t been this volatile since the 2008-2009 Financial Crisis. Annualized, this is the most movement of such magnitude since 2009. Temkin Group Q1 2018 Consumer Benchmark Survey . As noted, customer experience leaders were identified using the Temkin Group Q1 2018 Consumer Benchmark Survey.

Customer Experience 58

Customer Experience Marketing How To Return on Investment 58

ShepHyken

MAY 1, 2023

Each week, I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. This article covers seven “carryovers” from what helped drive customer loyalty for many companies and brands. How big is simplicity?

Customer Service 13

Customer Service Customer Retention Loyalty Customer Service Training 13

Gainsight

NOVEMBER 1, 2022

This article was originally published in Built In. . When I wanted to scale my company in 2009, I was faced with the conundrum of choosing between hiring more people to onboard and service our accounts and risking future layoffs versus improving overall business efficiency. Previous tough times have improved SaaS. The uncertainty.

B2B 52

B2B B2C Software Customer Success 52

ijgolding

MARCH 1, 2017

I like writing articles that pose a question in the title. When I read articles written by others who also use this technique, I am very tempted to answer the question before reading any further. The book selling industry had become the epitome of an industry being torn apart by changes in technology and consumer behaviour.

Customer Experience 120

Customer Experience Retail Strategy Report 120

ShepHyken

MAY 26, 2017

This week we feature an article by Bikash Mohanty about how important customer experience metrics are to your business. seconds in 2009! Based on responses to the question: “ How likely is it that you would recommend our brand to your friends and family? ” Shep Hyken. Usain Bolt bettered his own 200 meters world record of 19.30

Metrics 92

Metrics Net Promoter Score Effort Score Customer Satisfaction 92

ShepHyken

JANUARY 5, 2018

This week we feature an article by Ford Blakely about text messaging which can provide that instant, convenient and low-friction customer experience that delivers delight. Research from Harris Interactive found that 75% of consumers believe that it takes too long to reach a live customer service agent. – Shep Hyken.

Customer Service 81

Customer Service Poor Customer Service Multi-Channel Study 81

ijgolding

AUGUST 3, 2018

In April 2018 I wrote an article for my column in customerthink – it was called ‘Transform or Die! In the UK, retailers have been struggling with this concept since the demise of 100-year-old Woolworths in 2009. they would have realised that things needed to change.

Case Study 191

Case Study Retail Study Policies 191

CSM Magazine

DECEMBER 6, 2021

Retailers are already feeling the effects of pandemic-related seasonal headwinds, putting pressure on consumer confidence, full-time and temporary staff, and the supply chain. In fact, 2021 is forecast to be one of the most treacherous holiday seasons since the Great Recession of 2008-2009. The Great Resignation is also upon us.

Tips 97

Tips e-support Customer Journeys Contact Center 97

Customer Guru

FEBRUARY 23, 2018

This article is framed in a question-answer format; please feel free to share your feedback on the article too. At the end of the day, the experience that is delivered to the agents is going to be critical to the end service that is delivered to the consumers. Can you tell me what Zoona is? What are you doing on the field?

Groups 112

Groups Marketing Customer Experience Financial 112

Service Untitled

OCTOBER 22, 2010

Home About Service Untitled Subscribe for Free Consulting Contact Archives How to overcome negative brand perception Cheryl October 22, 2010 Customer Satisfaction , Customer Service Experience , Specific Companies 1 Comment It’s the elephant in the room when consumers become disenchanted with a company’s brand.

Brands 43

Brands How To CRM Loyalty 43

CSM Magazine

NOVEMBER 27, 2020

He observed that consumers are becoming more accustomed to the range of conversational channels available to them and a number of insurers are exploring how this shift can be used to lower operational costs. However, getting it wrong will alienate users. Cathal is an engineer who loves applying emerging technology to solve everyday problems.

Insurance 98

Insurance How To Chatbots Wait Times 98

Retently

OCTOBER 19, 2018

Whichever way you look at it, it’s clear that unhappy customers ( who are much more likely to leave your brand , naturally) are a huge threat to business growth. According to a 2009 survey , over 2/3rds of marketing professionals admitted companies needed a CCO. Fosters a Company-Wide Customer-Centric Culture.

Chief Customer Officer 98

Chief Customer Officer Customer Centricity Call Center Metrics 98

Smith+co CX

FEBRUARY 27, 2013

Our research into those brands that are transforming their markets concluded that many of them share ‘A purpose beyond profit’. Discussions quickly followed with major glue manufacturers because Jane’s assumption at that time was “A small company can’t build a house-hold brand”. She was wrong. Then their world changed. million.'

Brands 28

Brands Video Innovation User Experience 28

Service Untitled

OCTOBER 25, 2010

No longer do customers just call and speak to customer service representatives; customers speak to each other, comment on articles, research common opinions, and blog. A recent Nielsen survey states that the primary online communication of today is Twitter; its unique visitors have increased 1,382 percent since 2009.

CRM 44

CRM Social Media Customer Relationship Management Customer relationships 44

ShepHyken

OCTOBER 5, 2018

This week we feature an article by Brad Birnbaum who writes about how important it is for companies to deliver great service and create amazing experiences in order to compete with the big retailers and resellers. – Shep Hyken. However, this has also opened huge opportunities for brands to innovate and differentiate themselves.

Consumers 85

Consumers Brands Retail Culture 85

Comm100

NOVEMBER 13, 2022

The state of customer service is always changing, and brands must keep up. While offering just phone or email support was once accepted, consumers today expect far more. Today’s consumers are no longer satisfied with organizations offering just one or two customer service channels. The best omnichannel customer service.

Omni-Channel 221

Omni-Channel Customer Service Chatbots Social Media 221

BirdEye

OCTOBER 6, 2023

Your brand reputation management should be your #1 marketing priority. This constant threat to your brand’s name is known as reputational risk. Reputational risk is potential damage to an organization’s image caused by negative publicity, scandals, or crises that can impact revenue, brand value, and stakeholder loyalty.

Strategy 57

Strategy Social Media Airlines Software 57

Comm100

NOVEMBER 13, 2022

Today’s customers look for fast, convenient, and personalized support that allows them to connect with brands how, where, and when they want. One survey found that 90% of consumers now rate an immediate response as either “important” or “very important” when they need a customer service question answered. . Learn more. Improve AX .

Tools 189

Tools Customer Service Tips Omni-Channel 189

AWS Machine Learning

SEPTEMBER 6, 2023

nn### Input:nFélix César Luna (30 September 1925 – 5 November 2009) was an Argentine writer, lyricist and historian.nnnn### Response:n Ground Truth response: Felix Luna died on November 5th, 2009 Response from the non fine-tuned model: Félix César Luna (30 September 1925 – 5 November 2009) was an ArgentinennWhen did Luna die?nnn###

Training 98

Training Advertising Data Examples 98

SurveySparrow

AUGUST 23, 2019

Smart organizations realize that there are many ways in which they can influence consumer behavior. Companies will give an arm and a leg if they know that there is a right formula to influence consumer behavior. Guess who bought Zappos in 2009 for $900 odd million? Let’s dive into what Consumer Behaviour is, shall we?

Consumers 53

Consumers Sales Social Media Study 53

Comm100

MARCH 27, 2023

By allowing a chatbot to handle the most time consuming and unrewarding work, agents can focus their time on more engaging questions and tasks. Article by Kate Rogerson Kate is the Content Marketing Specialist at Comm100. She specializes in B2B messaging, branding and soccer trivia.

Chatbots 164

Chatbots Multi-Channel Knowledge Base Wait Times 164

SurveySensum

JULY 14, 2020

It is now considered to be the key brand differentiator and a critical factor for your brand’s success and revenue growth. While many brands are struggling to deliver the relevant and delightful experiences to the customers, certain Customer Experience Leaders have broken the code and delivered what is considered to the best!

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

ClearAction

OCTOBER 1, 2018

“Only 16% of marketers feel their organizations are extremely responsive to the consumer.” This is after 10 years — since the 2009 economic downturn — when companies began investing heavily in CXM technologies and teams. Aim: customers as brand evangelists. CXM Status Quo: Pillars (silos).

Customer Experience 63

Customer Experience Effort Score ROI Study 63

ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity Today Since the 2009 global economic downturn, companies have invested heavily in enterprise feedback management. VoC managers’ bandwidth gets further consumed when special interest VoC multiplies as various teams want customer insights for what they are developing or journey mapping. issue prevention).

Voice of Customer 62

Voice of Customer B2B Leadership Effort Score 62

Wired and Dangerous

MAY 5, 2021

Dragontail Systems (DTS) has signed a master services agreement (MSA) with Food Delivery Brands Group, S.A. The Algo Platform will be initially be deployed across Pizza brand stores and Food Delivery Brands is pleased to be implementing the platform. to deploy its Algo Platform across Latin America.

Government 91

Government Guidelines Policies Wireless 91

Answer Dash

JANUARY 9, 2019

(This article is first published at Forbes ) Before we get into my fifth annual piece on customer experience predictions, let me introduce myself to new readers. I started writing about customer experience for Forbes in 2014, simply because I thought it was interesting–I was fascinated by human behavior and by the idea of a brand.

Trends 82

Trends Customer Experience Insurance Chatbots 82

CSM Magazine

MAY 21, 2019

From Lauren Bacall and Humphrey Bogart advertising those Robert Burns Cigarillos and Betty Davis helping to sell Lustre Cream Shampoo, companies have long relied on celebrities endorsing their brands. It’s a fact that celebrity endorsements have the potential to reap tremendous rewards for the brand they hype.

Advertising 40

Advertising Sports Brands Consumers 40