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7 Advertising Strategies That Can Work During A Slowdown

SurveySparrow

Investing money in advertising seems like a luxury to some businesses. . Here we’ve shared seven creative advertising strategies for you. Because putting an end to advertise is not an option! Let’s get started with some real-life examples to convince you why advertising during a slowdown may not be a bad idea! .

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What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

They need to be clear and consistently represented in all your communications. According to Wikipedia , a brand is: “a set of marketing and communications methods that help to distinguish a company from competition and create a lasting impression in the minds of customers.” Why we Buy Brands. ” . SOURCE: Wikipedia.

Brands 159
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Brand Move Roundup – May 4, 2020

C Space

At the same time, our teams are preparing for the next phase of recovery, where we will all have a role to play,” said Uber’s head of safety communications Andrew Hasbun. When stores are closed it doesn’t make sense to advertise on products and it can be even frustrating to advertise on products that consumers just cannot buy,” said Agon.

Brands 52
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Mastering the Public Apology: The Most Epic Apology Letters of Our Time, and What Your Business Can Learn from Them

Comm100

“I don’t think they can ever sell another product under that name,” advertising expert Jerry Della Femina told the New York Times in the first days following the crisis. That’s what one of two rogue Domino’s employees said giggling back in 2009, on a YouTube video that described their tampering with food products.

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How to Update Your Marketing with a Customer First Strategy

C3Centricity

Think about the much-publicised Tropicana disaster back in 2009, or the Gap logo change. As with place, knowing what messages your customers are interested in receiving from you and even more importantly where and when are one of the keys to successful communications.

Strategy 120
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Opentalk 2017: Five Trends That Will Make You Rethink the Contact Center Experience

Talkdesk

Likewise, despite the expectation that phone customer service would disappear, 68% of contact center communication continues to happen over the phone. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it in customer service and the customer experience instead.” – Tony Hsieh, Zappos.

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Larry Friedman: ‘The future challenges and opportunities of market research’

Qualtrics

In 2009 he won the ARF (Advertising Research Foundation) Great Mind In Innovation award. And, how do we make use of that information to communicate with them on a one-on-one basis, at a scale of the millions?” For more than 40 years, Larry Friedman Ph.D has been a pioneer in his field. What does this mean in practice?