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Emotional Branding Case Studies to Emulate Great Customer Experience

Win the Customer

Here are some case studies in successful emotional branding that business leaders can emulate to acquire and maintain customers. In 2004, Unilever brand Dove conceived the Dove Campaign for Real Beauty , which promoted the company’s products by changing the emotions associated with personal care and beauty products.

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Remembering the extraordinary life of Dr. Henk F. Moed (1951-2021)

Clarivate

degree in Science Studies at the University of Leiden in 1989. Between 1981 and 2010 Henk was a senior staff member at the Centre for Science and Technology Studies (CWTS) at Leiden University, still now a center of excellence in the field of bibliometrics. Perhaps nobody in the world knows the ISI databases better than Henk Moed.”

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10 Customer Service Podcasts to Add to Your Rotation

Kustomer

Since formally hitting the scene in 2004, the podcast space has become an exciting resource and touchstone for business information and trends. Then in 2004, BBC and The Guardian journalist Ben Hammersley merged the words ‘iPod’ with ‘broadcast’ officially coining the term ‘podcast.’ The Power of the Podcast. Experience This!

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Celebrating Highly Cited Researchers: National Cheng Kung University, Taiwan

Clarivate

In 2004, way before the greenhouse effect became a major focus and the concept of the circular economy emerged, Chang published the world’s first research paper on a zero-carbon emission biomass energy production system that uses microalgae as a carbon sink. With this funding, they are encouraged to study innovative research topics.

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How to Create a Successful Customer Loyalty Program

Michelli Experience

Having worked with Starbucks since 2004, as I began my journey to my first of two books about them ( The Starbucks Experience and later Leading the Starbucks Way ), friends and colleagues are quick to contact me whenever Starbucks makes the news. That goes for both good and bad news!

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Why is (micro-) Segmentation the Most Critical Ingredient in Retaining Your Customers?

Optimove

In simpler terms – is there a connection between personalization at scale and impact on revenue? The results of our study showed that the smaller the group is, the larger the range of possible campaign outcomes. Spoiler alert: Yup, there is. For example, all target groups with up to 150 customers had at least a $1.90

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How BrainPad fosters internal knowledge sharing with Amazon Kendra

AWS Machine Learning

Founded in 2004, BrainPad Inc. Here are five key points in the implementation process: Data source (accumulating knowledge) – Each department and employee of our company frequently held internal study sessions, and through these activities, knowledge was accumulated in multiple media, such as wikis and various types of storage.