2004 Connections Consumers Study 
Win the Customer
MARCH 8, 2017
Here are some case studies in successful emotional branding that business leaders can emulate to acquire and maintain customers. In 2004, Unilever brand Dove conceived the Dove Campaign for Real Beauty , which promoted the company’s products by changing the emotions associated with personal care and beauty products.
Optimove
AUGUST 4, 2021
So, would presenting a different offer to small groups of consumers with similar attributes generate more uplift than sending the same offer to all consumers? In simpler terms – is there a connection between personalization at scale and impact on revenue? They’re on to something! Spoiler alert: Yup, there is.
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ReviewTrackers
JANUARY 1, 2018
But the point is this: online reviews and ratings heavily influence consumers’ purchase decisions. According to Cone Communications, 4 in 5 consumers will reverse a purchase decision after reading negative reviews. Studies have shown that 82 percent of Yelp users visit the site when preparing to spend money.
ShepHyken
JANUARY 31, 2020
Millennials (also called Gen Y)- born in between 1982 and 2004. Often described as “traditionalists,” this consumer age group combines two generations—the “Greatest Generation,” also known as the GI generation, born in 1924 or earlier, and the “Silent Generation,” composed of individuals born in 1925–1945.
ReviewTrackers
APRIL 17, 2019
A Harvard Business School study shows that a one-star Yelp rating increase can lead to a 9 percent revenue increase. 68 percent of restaurant owners in the US actively monitor and manage reviews on multiple review sites, and 57 percent of consumers say they will avoid a business that has negative reviews and ratings.
ShepHyken
JANUARY 31, 2020
Millennials (also called Gen Y)- born in between 1982 and 2004. Often described as “traditionalists,” this consumer age group combines two generations—the “Greatest Generation,” also known as the GI generation, born in 1924 or earlier, and the “Silent Generation,” composed of individuals born in 1925–1945.
ReviewTrackers
JULY 30, 2019
A Harvard Business School study shows that a one-star Yelp rating increase can lead to a 9 percent revenue increase. 68 percent of restaurant owners in the US actively monitor and manage reviews on multiple review sites, and 57 percent of consumers say they will avoid a business that has negative reviews and ratings.
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