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Emotional Branding Case Studies to Emulate Great Customer Experience

Win the Customer

In a year of lackluster Super Bowl ads, one brand that stood out was a spot for antioxidant infusion drink Bai Brands, recently acquired by Dr. Pepper Snapple Group. This illustrates that emotional appeal can have a major impact on a brand’s success or failure at attracting customers and maintaining their loyalty.

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Vital for your careers: learn from the worst decisions we have made

Beyond Philosophy

So, let’s start at the bottom, my worst decisions, beginning with… Watch Colin talking about this on YouTube: Subscribe to our YouTube channel here to see all the latest videos! So, I quit that job and moved to an engineering-based company with plans to become a sales manager with a sales team. So, I set up a telemarketing team.

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The Power of Classroom Learning

Horizon CX

When I first began my CX journey back in 2004, I was in that state of needing to learn a brand-new discipline where the learning options were few and far between—books, webinars, meetings, vendor conferences, and some short 1-day vendor presentations on the topic.

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Give Your Customers the Gift of Live Engagement This Christmas

CSM Magazine

trillion in global sales and is expected to hit $4.5 Consumers are inundated with options of where to buy from and it’s more important than ever to differentiate your brand. There are dozens of brands across multiple websites at every price to suit your budget. In 2017, Ecommerce was responsible for around $2.3 trillion by 2021.

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Customer loyalty: how to seduce customers

LiveChat

Too many companies offer way too many products to stay loyal to one brand. You can come out with the most brilliant idea of bonding customers to your brand, but if you forget about basics, it’s not going to work out. They are loyal to brands they share their values with. In 2004 it started the “Real Beauty” campaign.

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Customer loyalty: how to seduce customers

LiveChat

Too many companies offer way too many products to stay loyal to one brand. You can come out with the most brilliant idea of bonding customers to your brand, but if you forget about basics, it’s not going to work out. They are loyal to brands they share their values with. In 2004 it started the “Real Beauty” campaign.

Loyalty 28
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Product-led Growth: What It Is and Why You Need It

Totango

It lets your product do the talking, departing from a sales-led growth strategy that depends on a conventional sales pitch. First, we’ll define product-led growth (PLG) and what distinguishes a product-led growth strategy from a sales-led strategy. How Does a Product-led Growth Strategy Differ from Sales-Led Growth?