GetFeedback

MAY 22, 2018

Consumers are picky when it comes to how they spend their screen time. In fact, 69% of consumers are consuming media on their smartphones and that number is only growing. Not only do consumers browse the internet with their smartphones, but they open over half of their emails via smartphone. Try one-touch email surveys.

How To 150

How To Survey Touchpoint Feedback 150

Lumoa

MAY 29, 2018

Make advocating simple =increase organic marketing Let’s go deeper in each of them. 77% of consumers are more likely to buy a new product when learning about it from friends or family and people are 4 times more likely to buy when referred by a friend. Identify what drives the promotion =build a business that people will love 2.

Engagement 221

Engagement How To Travel Hospitality 221

TechSee

MAY 1, 2018

There is a telling paradox in the utilities market. 86% of utilities already use AI in customer engagement applications, call center service and support, or digital marketing platforms, far exceeding AI use in other areas of operation. AI in utilities is also playing an increasingly central role in customer-facing interactions.

Self Service 132

Self Service Analytics Call Center Report 132

Win the Customer

MAY 15, 2018

Abercrombie & Fitch is counting on direct-to-consumer (DTC) sales to counter the retail apocalypse, Columbus Business First reports. leases expiring over the next two years, the fashion brand saw a 4 percent increase in sales, largely thanks to direct-to-consumer sales. Appealing to Online Shoppers. Increasing Profit Margins.

Retail 110

Retail Consumers Sales Industry 110

ijgolding

MAY 21, 2018

Many businesses could rely almost entirely on their brand name – believing that they had embedded themselves in the hearts of consumers, they could sit back and watch the money pouring in. A brand that firmly established itself in the minds of consumers around the world, is no more.

Retail 186

Retail Leadership Case Study Financial 186

ReviewTrackers

MAY 11, 2018

Satiated with choices, consumers are demanding innovation in ways that drive industry trends, menu offerings, and entire operations. For restaurateurs, this means navigating an increasingly complex market, evaluating the pace of technology, and striking the right balance for their restaurant concepts. Diners are going digital.

Customer Satisfaction 93

Customer Satisfaction Guest Experience Trends Tips 93

Kayako

MAY 16, 2018

My good friend runs a content marketing company. She decided that she also wanted to offer email marketing services, and so she built a landing page and set up LinkedIn Ad, hoping to gain some inbound leads. She sold the email marketing service to 80% of her current clients via phone. How does this apply to sales and marketing?

Customer Retention 148

Customer Retention Sales Customers Social Media 148

ReviewTrackers

MAY 23, 2018

Here are six ways to market a local restaurant. . When consumers go to Google and search “restaurants in Chicago,” for example, they’ll see star ratings and reviews. Kevin Tash, CEO of full service marketing agency Tack Media , says that for franchises, it’s good to segment audiences. Leverage Online Reviews.

Marketing 70

Marketing Social Media Fashion Trends 70

Second to None

MAY 1, 2018

There is a massive opportunity for brands operating within digital channels to optimize the way they communicate with and provide service to consumers online. Chat platforms can be significant to your organizational website’s success because it caters directly to the market you are attempting to serve. 1,2,3,4 [link].

Customer Service 63

Customer Service Ecommerce Chatbots Fashion 63

ReviewTrackers

MAY 24, 2018

The world of consumer healthcare is currently experiencing a vital shift. Healthcare consumers want more options, greater convenience, fairer prices, and better interactions throughout the entire patient experience, across the continuum of care. Truly understand consumers. Optimize the patient experience.

Healthcare 56

Healthcare Hospitality Automotive Social Media 56

Eptica

MAY 30, 2018

Author: Olivier Njamfa Trends such as digitalization, the rise of the experience economy and globalization are impacting every market. Network effects and the internet mean that businesses can now operate at greater scale, serving more consumers in more countries than ever before.

Customer Experience 50

Customer Experience Customer Journeys Chief Customer Officer Effort Score 50

Strativity

MAY 30, 2018

The stock market hasn’t been this volatile since the 2008-2009 Financial Crisis. Strativity’s analysis has determined that, over the last decade, these customer experience leading firms taking together as a stock index performs far beyond market averages. Temkin Group Q1 2018 Consumer Benchmark Survey .

Customer Experience 58

Customer Experience Marketing How To Return on Investment 58

Second to None

MAY 8, 2018

The following article is a guest post submitted by Camille Moore from Taktical Digital , a digital marketing agency based out of New York, New York: If you are interested in submitting a guest post to the Second To None blog, please reach out to danielb@secondtonone.com with your idea.

Ecommerce 59

Ecommerce Customer Journeys Brands Marketing 59

ReviewTrackers

MAY 30, 2018

Because getting reviews on a consistent basis is an important part of building brand awareness and giving consumers a research tool when they search for a business like yours. . Customer reviews are an important research tool for consumers. 94 percent of consumers say an online review has convinced them to avoid a business.

Sales 62

Sales Net Promoter Score Automotive How To 62

Beyond Philosophy

MAY 3, 2018

Both of the mergers will reduce the competition in each of the business sectors so the two merging companies can share costs and pool their resources to accomplish their goals of overtaking a market leader. Sprint and T-Mobile to Merge, in Bid to Remake Wireless Market.” I founded my global Customer Experience consultancy in 2002.

Wireless 114

Wireless Competitive Advantage Consulting Airlines 114

CSM Magazine

MAY 11, 2018

Customer service has been, and will always be, the driving force that shapes consumers’ opinion of brands. But the damage doesn’t just stop at the customer; the domino effect of a bad customer experience can ripple into their immediate circles (with a whopping 95% of consumers sharing negative experiences with their loved ones).

Customer Experience 56

Customer Experience Social Media Analysis Competitive Advantage 56

Responsetek

MAY 4, 2018

For this reason, brand architects and marketing teams are constantly looking for new ways to influence customer behaviour and choice, and one of the fastest growing approaches of late has been looking to behavioural science. And guess what, that’s the option a lot of brands have built their revenue models around. So why shouldn’t you?

CEM 40

CEM Consumers eBook Roadmap 40

Oracle

MAY 15, 2018

I had dinner with a group of retail ecommerce and digital marketing professionals recently, and things got interesting. Most are being relatively safe in terms of site, stores and marketing experiences — only a few brands are standing out from what’s become the norm. Feelings = experiences. Make their lives easier.

Ecommerce 50

Ecommerce Retail Innovation CRM 50

Confirmit

MAY 21, 2018

Market Research clients are demanding research faster than ever before as they struggle to keep up with rapid consumer and market changes. To meet this demand, Market Researchers must seek new opportunities to be agile and automate as many processes as possible. Market Research Webinars. Listen Now.

Trends 40

Trends Innovation Technology Meeting 40

ReviewTrackers

MAY 9, 2018

Duncan Jones leads a multi-channel growth marketing product at digital agency, Web Profits , and has seen first hand across clients in all industries the effect that positive reviews can have on a business’s website performance, marketing and ultimately their overall growth. This article was written by Duncan Jones.

Brands 50

Brands Multi-Channel Study Strategy 50

Second to None

MAY 10, 2018

Due to the proliferation of online product availability, consumers now desire more from brands than low price points and geographic proximity. One successful example is the “Locally Yours Pop-up Market” implemented by the popular women’s apparel brand Anthropologie. 1] [link]. [2] 2] [link]. [3]

Apparel 54

Apparel Retail Voice of Customer Brands 54

ShepHyken

MAY 18, 2018

In today’s customer-driven economy, consumers are becoming more and more demanding about the products and services they choose, and it’s not surprising. Advertising and marketing your brand is costly, and it’s never certain whether these efforts will attract enough new customers to justify the cost of expensive advertising.

Loyalty Programs 79

Loyalty Programs Advertising Loyalty Brands 79

Confirmit

MAY 15, 2018

Martin Dewhurst of Hall & Partners talks about the rise in digital content such as pictures and video, and the impact that has on Market Research agencies. He then provides his ideas on how Market Researchers can use their core skills to exploit the opportunities that social and digital provide.

Video 40

Video Consumers Marketing Customers 40

Chattermill

MAY 23, 2018

CX Will Do a Lot More Good Than Marketing. Also Marketing will soon report into CX. The increasing buzz around customer experience (CX) is good news for both brands and consumers. There is even speculation that marketing will soon report into CX. consumers say companies provide a good customer experience today.

Marketing 40

Marketing NPS Effort Score ROI 40

Second to None

MAY 15, 2018

Emma is a digital marketer and blogger from Sydney. After getting a marketing degree she started working with Australian startups on business and marketing development. Although brand equity can’t be easily expressed through monetary value, it’s true that consumers are willing to pay more for certain brands.

Measurement 59

Measurement Brands How To Social Media 59

Confirmit

MAY 1, 2018

Use Efficient, Compliant Dialing with Powerful Reporting: New features enable users to monitor overall and individual survey progress that also demonstrates compliance with the Telephone Consumer Protection Act (TCPA). Market Research Webinars.

Innovation 40

Innovation B2B Technology Survey 40

Confirmit

MAY 1, 2018

Use Efficient, Compliant Dialing with Powerful Reporting: New features enable users to monitor overall and individual survey progress that also demonstrates compliance with the Telephone Consumer Protection Act (TCPA). Market Research Webinars.

Innovation 40

Innovation B2B Technology Survey 40

Confirmit

MAY 29, 2018

Confirmit CATI is the telephone interviewing module of Confirmit Horizons™, our flexible, multi-mode solution for Market Research, agencies. Confirmit CATI is used by some of the world’s largest Market Research organizations and is built on over 30 years of experience in providing business critical CATI solutions to the market.

Multi-Channel 40

Multi-Channel Report Feedback Consumers 40

Oracle

MAY 29, 2018

At the Gartner Digital Marketing Conference 2018 in San Diego, I got a good look at all the ways that marketing will change over the next 5 to 10 years. Here are 3 takeaways from the conference that every marketer should consider when looking ahead. Marketing and CX are better together. Search channels are changing.

Conference 49

Conference Marketing Virtual Agent B2C 49

Customer Alignment

MAY 29, 2018

Branding, or the marketing department, is often focused on delivering messages about the brand proposition and employing marketing and communication strategies to build consumer expectations of the brand; whereas customer experience is focused on delivering the customer experience, primarily through service.

Brands 40

Brands Customer Experience Brand Values Customers 40