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How to Power up Your B2C Marketing Strategies with Surprising B2B Secrets

C3Centricity

As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). As companies strive to navigate the complexities of their respective markets, the learnings one can gain from examining the nuances of both B2B and B2C marketing become self-evident.

B2C 226
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Your Guide to Mastering Brand Reputation Management

InMoment XI

It involves monitoring, influencing, and maintaining the overall sentiment surrounding a business to ensure a positive image. Doing this allows you to cultivate a strong and recognizable presence in the market. Customer Satisfaction The satisfaction of your customers directly influences your brand’s reputation.

Brands 378
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Introducing The Forrester New Wave™: Influencer Marketing Solutions, Q2 2020

Forrester's Customer Insights

Our latest evaluation, “The Forrester New Wave™: Influencer Marketing Solutions, Q2 2020,” published today. More than a hundred vendors in the market became 47 in our New Tech, which became 12 in the Wave. Influencer marketing solutions (IMS) vendors are many and […].

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Does Who’s Driving the CX Bus Make A Difference?

InMoment XI

Most businesses are organized into silos: marketing, sales, operations, customer care, HR, IT, finance, etc. More specifically, marketing drives awareness of your products and solutions, and sets the expectations for how they work and what to expect. These silos all have their own priorities, goals, and KPIs.

Sports 295
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B2B Customer Experience: The Complete Guide

InMoment XI

In competitive B2B markets, where products and services may be similar, customer experience becomes a key differentiator. Social media marketing platform Hootsuite leverages InMoment to make the Net Promoter Score (NPS) methodology central to its operation. Loyal customers are also more likely to recommend the business to others.

B2B 551
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Announcing The First Forrester New Wave™ Evaluation Of Influencer Marketing Solutions

Forrester's Customer Insights

The size of the influencer market on Instagram alone is set to grow $2.38 Accordingly, our Forrester Analytics data shows that 75% of marketers have already implemented or are planning to implement a solution to manage this market in 2018, and seventeen percent of B2C marketers consider influencers one of […].

B2C 41
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Review Management: An Essential Component of Modern Marketing

InMoment XI

In the digital age, platforms such as Yelp, Google, Facebook, and Tripadvisor wield unprecedented influence over consumers’ purchase decisions. Recognizing this, top brands and businesses are integrating review management into their marketing strategies. This also involves creating or claiming your brand’s local business listings.