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Boost your sales: Unlocking refer-a-friend program secrets

BirdEye

As a local business looking to improve sales, your marketing strategy has to include a refer-a-friend program. In this blog, we’ll define why refer-a-friend programs are essential, what to consider before starting your referral program, and the best refer-a-friend promotion ideas.

Sales 98
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Introducing the Forrester Reference IT Capability Map

Forrester's Customer Insights

Today, I am happy to announce the publication of the Forrester Reference IT Capability Map. This is a comprehensive, mutually exclusive and comprehensive statement of the major capabilities used to define and deliver IT and digital systems, individually and at a portfolio level.

System 30
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Mapping Customer Journeys Through a Systems Lens

Horizon CX

This is enabled by having a “big-picture” orientation which is called systems thinking. Systems thinking is a mindset that everything is interrelated and interdependent. The concept of Systems thinking originated in 1956 by Professor Jay W. Forrester at the Sloan School of Management at MIT.

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How LotteON built a personalized recommendation system using Amazon SageMaker and MLOps

AWS Machine Learning

It is an algorithm that covers the limitations of linear matrix factorization, which is often used in existing recommendation systems, with collaborative filtering based on the neural net. For more information about the model, refer to the paper Neural Collaborative Filtering.

System 83
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How to Improve Your Reference Program for Your B2B Company

CSM Magazine

While creating effective references can often seem overwhelming, it doesn’t have to be. By following a few simple steps and understanding the basics of workflow background information, you can create an impactful and successful customer reference program and open up new opportunities in lead generation.

B2B 52
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Find and Eliminate Dirty Data That’s Lurking in Your Salesforce CRM System

GetFeedback

Yet, a tool is only as powerful as the hand that wields it, so it’s important to be cognizant of possible pitfalls that may occur when using a CRM system. Bad data, also known as dirty data, refers to information that is invalid, duplicate, inaccurate, fraudulent, invalid, incomplete or untimely. Shepherd your Salesforce CRM data.

CRM 250
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Modular functions design for Advanced Driver Assistance Systems (ADAS) on AWS

AWS Machine Learning

Over the last 10 years, a number of players have developed autonomous vehicle (AV) systems using deep neural networks (DNNs). These systems have evolved from simple rule-based systems to Advanced Driver Assistance Systems (ADAS) and fully autonomous vehicles.

System 95