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Integrated CX: The Complete Guide

InMoment XI

In the midst of today’s bustling and intricate business landscape, deciphering the ever-evolving wants and needs of customers can feel like navigating through a maze. However, creating an integrated CX program can make this easier than you might think. What is Integrated Customer Experience (CX)?

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A Winning Combination: Unstructured & Structured Data Analytics in Today’s Customer Experience Environment

InMoment XI

Over the last few weeks, there have been several announcements from large tech players in the world of VoC (voice of customer) and CX (customer experience). My name is Melanie Disse and I have over 10 years of industry experience—most recently in a VoC role at Mercury New Zealand. You might be thinking, so what?

Analytics 493
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A Winning Combination: Unstructured & Structured Data Analytics in Today’s Customer Experience Environment

InMoment XI

Over the last few weeks, there have been several announcements from large tech players in the world of VoC (voice of customer) and CX (customer experience). My name is Melanie Disse and I have over 10 years of industry experience—most recently in a VoC role at Mercury New Zealand. You might be thinking, so what?

Analytics 295
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Reviews Completed on Your Phone Are More Emotional

Beyond Philosophy

We can see this concept manifest in customer reviews and advertising response behavior. The technology through which customers write reviews and interact with your organization influences the content produced and information shared. . The focus was on customer-generated reviews, like restaurant reviews.

Study 349
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Don’t Do Digital Transformation, Design It

Storyminers

Too many organisations are “doing” before “designing” when it comes to digital transformation and customer experience. That’s the view of managing principal of Storyminers and experience design expert, Mike Wittenstein. The first is too many companies are focusing attention on short-term gain and reacting to market conditions.

Culture 147
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Critical Skill: Learn How to Recognize When People Have Made a Decision

Beyond Philosophy

Do you know when in your experience customers decide to buy from you or not? Otherwise, how can you design an appropriate environment to get customers to decide to do what you want? This story is more than a Roman history lesson. I mention it because customers also “cross the Rubicon” when they decide things.

How To 78
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An In-Depth Comparison of Product Reviews and NPS Surveys

Retently

In today’s fast-paced business environment, customer feedback has become an invaluable resource for brands striving to stay ahead of the curve. By tapping into the voice of the customer , companies can gain a deeper understanding of customer needs and craft meaningful experiences that foster loyalty.

NPS 146