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Converting Customer Survey Respondents into Social Media Advocates

InMoment XI

This article was first published as a Maritz Research White Paper. You can view the original paper here. View Article.

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Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights

InMoment XI

While traditional customer feedback is a goldmine of insights that can drive business growth, a substantial portion of this valuable feedback lies in unstructured data. The VoC represents the collective feedback, opinions, and expectations of customers across various touchpoints and interactions with a business.

Analytics 488
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10 Types of social media content to grow your business

BirdEye

Social media has completely changed the way businesses can grow. If you’re looking to improve engagement and increase your brand awareness, you’ll need to know which types of social media content appeal most to your followers. Social media content categories. Written posts 3. Video stories 5.

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What Is the Difference Between Voice of Customer and Market Research?

InMoment XI

Not all VoC feedback comes from typical listening methods like surveys and focus groups, either. A lot of it comes from unsolicited feedback (website reviews, social media comments, etc). All of this boils down to the ability to not just capture individual and collective customer feedback, but act upon it.

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5 Ways Retail Banks Can Leverage Customer Data Effectively

InMoment XI

But, mixing these data points with structured feedback via social media or surveys , as well as meaningful data captured in order to achieve a desired goal, will allow retail banks to get a holistic view of their customer and their customer experience. Retail banks already have access to critical customer data. According to J.D.

Banking 493
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9 Unmissable Reasons Why You Need to Care about Social Media Customer Service

Comm100

With the fame came a wave of social media engagement. New customers and fans of the show posted comments and reviews of Amy’s Baking Company to social media channels like Facebook, Yelp, Twitter, and Reddit. The problem is, although many companies already use social media, they aren’t using it the right way.

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Don’t Try This at Work: 15 Social Media Mistakes and Bad Customer Service Examples to Avoid at All Costs

Comm100

Social media is a modern day holy grail for businesses: should your company achieve a successful social media strategy, the promise is happiness (for you and your customers), abundance (of engagement and incoming cash flow), and longevity (of your corporation… social media is, after all, a major driver of what keeps businesses relevant nowadays).