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“New-Style” Digital Versus “Old-Fashioned” Human Interactions

ShepHyken

Assuming everything is comparable among all airlines – the planes are similar, the seats are the same and the pricing is competitive – you would almost certainly not choose to do business with the old-fashioned airline, for one simple reason: The digital experience, at least as it applies to flying, is an easier experience. . It’s simple.

Fashion 125
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3 Questions To Guide Your “New Normal” Customer Experience Strategy

Kerry Bodine

To succeed throughout the rest of the pandemic and whatever comes next, you need to proactively develop a customer experience strategy that will serve both your customers and your business. The foundation of your strategy should be built on the answers to three questions. What parts of your experience can or should stay the same?

Strategy 305
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The rise of chief digital officers in fashion, luxury and beauty retail

Alida

They need to understand marketing, strategy, e-commerce and IT. Similarly, luxury fashion group LVMH filled the role of CDO with an Apple exec. The CDO must distill this insight into strategy that informs both businesses and technology decisions across the company. A tech background helps.

Fashion 154
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When CX Value Is Hard to Find: 3 Truths You Need to Hear if Your CX Program Isn’t Moving the Needle

InMoment XI

In a similar fashion, managing experiences only focuses on understanding the customer or reacting to their interactions. One effective strategy is to utilize a governance model that will keep your company in alignment and accountable. Many businesses keep tabs on endless amounts of metrics. And that’s valuable information!

Fashion 493
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Optimize Your Customer Experience Management Strategy

GetFeedback

This is a fairly high-level overview of customer experience management, but there are multiple facets of a solid CXM strategy. . Galletto argues that it’s important that each department receives these insights in a timely fashion so that each one can take relevant action. Optimizing your customer experience management strategy.

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How can individuals & small companies compete in the fashion sustainability marketplace?

Helen Dewdney

Something yet to be covered at the conference is sustainable fashion. When asked, people usually will say that they would rather buy sustainable fashion than so-called “fast fashion”. But when faced with choice on price, the fast fashion wins. Fast fashion – an environmental blight. Ethics vs economics.

Fashion 39
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COVID-19 Response Triggers Fluctuating Passion for Beauty & Fashion Brands

NetBase

With salons and boutiques alike forced to shut their storefronts amidst COVID-19, and so many people working remotely and rarely leaving their homes, beauty and fashion are falling from consumers’ priority lists. So, what are beauty and fashion brands doing to stay top of mind with their well-established customer base?

Fashion 64