article thumbnail

3 Questions To Guide Your “New Normal” Customer Experience Strategy

Kerry Bodine

To succeed throughout the rest of the pandemic and whatever comes next, you need to proactively develop a customer experience strategy that will serve both your customers and your business. The foundation of your strategy should be built on the answers to three questions. What parts of your experience can or should stay the same?

Strategy 305
article thumbnail

The rise of chief digital officers in fashion, luxury and beauty retail

Alida

Many CDOs bring deep technological expertise, but CEOs also hope that this new C-suite role can bring valuable consumer insight. They need to understand marketing, strategy, e-commerce and IT. Similarly, luxury fashion group LVMH filled the role of CDO with an Apple exec. A tech background helps.

Fashion 154
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Optimize Your Customer Experience Management Strategy

GetFeedback

A recent study by PwC found that one in three consumers will walk away from a brand they love after just one negative experience. This is a fairly high-level overview of customer experience management, but there are multiple facets of a solid CXM strategy. . Optimizing your customer experience management strategy.

article thumbnail

COVID-19 Response Triggers Fluctuating Passion for Beauty & Fashion Brands

NetBase

And brands’ COVID-19 responses have triggered fluctuating consumer passion. With salons and boutiques alike forced to shut their storefronts amidst COVID-19, and so many people working remotely and rarely leaving their homes, beauty and fashion are falling from consumers’ priority lists. Learning as We Go.

Fashion 64
article thumbnail

3 Ways Work at Home Is Shifting Consumer Behavior

Oracle

With so many more people at home working, studying, and finding entertainment across devices, the way consumers are behaving and interacting with brands is changing. Here are 3 key areas where consumer behavior is shifting, and how you can modify your strategy to accommodate. Consumer spending centers on essentials.

article thumbnail

Top 11 pricing strategy ideas to increase your profits

BirdEye

But, thankfully, there are several viable strategies you can leverage. Getting your pricing strategy right helps your business grow and turn profitable. In this blog post, we’ll explore everything you need to know about pricing strategy and its best practices for your business model. Top 11 pricing strategies to help you grow 1.

article thumbnail

The Art of Selling CX

Horizon CX

The Crucial Link Between CX and Strategic Goals: Effectively advocating for customer-centric strategies involves aligning proposals with the overarching strategic goals and objectives of the organization. Apple’s focus on user experience and design speaks to its understanding of the perceived needs of tech-savvy consumers.