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A New Take on ROI: Reduce Failure Demand to Save on Business Cost

InMoment XI

My name is Ton Luijten, Customer Success Director + Data Science Lead in APAC—and in this post I’ll help you unlock a new take on ROI —through failure demand. When we manage client programs at InMoment, return on investment (ROI) is always top of mind. Of course, it’s also a poor experience for the customer.

ROI 493
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How to Triumph Over Budget Cuts and Prove Your Marketing ROI

C3Centricity

Chief Marketing Officers (CMOs) face the dual challenges of managing budget constraints while also demonstrating the return on investment (ROI) of their marketing initiatives. However, according to a recent Data & Marketing Association (DMA) study, the average ROI for digital (email) marketing in 2022 was $36 for every $1 spent.

ROI 226
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The Impact of Prescriptive Analytics in Business Decisions

InMoment XI

In an increasingly data-driven world, it is no longer enough to understand the past. Successful businesses utilize prescriptive analytics to aid in data-driven decisions that will improve their bottom line. It takes into account various factors, constraints, and objectives to suggest the best course of action in a given situation.

Analytics 260
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Data-Driven Decision Making: The Differentiator

Helpt

Significance of Data-Driven Decision Making Do you trust your gut? We at Helpt feel your frustration and we have a solution for you: data-driven decision making (DDDM). Thos methodology illustrates a move away from intuition-based decisions towards those that rely on hard, analytic data. Today, we have big data.

Data 52
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Top 5 Customer Service & CX Articles for Week of April 29, 2024

ShepHyken

This article includes five ways to manage the VIP experience, and of course, there’s technology, personalization, and more. Years ago, the term “Big Data” became popular. I came up with the concept of “Micro Data,” which is about very personalized information about a smaller set of customers.

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How to Prove the ROI of Your Online Training Program

Gainsight

As a training or operations professional, you’ve probably faced plenty of questions regarding ROI (return on investment) from colleagues when evaluating an online learning initiative. Data is the objective pillar that drives every successful business. Data is the objective pillar that drives every successful business.

ROI 52
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This is how you get your case for change accepted by your organization

Beyond Philosophy

People who read spreadsheets that explain costs, where they align with the budget, and the expected return really like numbers. Therefore, when building your business case, include your budget allocation, data, and research to support those logical arguments and desired goals. Always include the return on investment (ROI).