Lumoa

AUGUST 25, 2020

You can’t grow your business without expanding your customer base. However, should your marketing budget be more focused on customer acquisition or retention is a tough question and one that will eventually define your growth. According to experts, about 50% of your customers churn naturally every five years.

Strategy 208

Strategy Chatbots Self Service Customer Retention 208

BirdEye

NOVEMBER 18, 2022

When you’re actively marketing your business online, social media platforms like Facebook can’t be ignored. Millions of people use Facebook daily, which makes it an ideal place to raise awareness about your business and turn your audience into customers. In this blog, we’ll cover how to effectively market your business on Facebook.

Marketing 98

Marketing Social Media Video Groups 98

Gainsight

AUGUST 29, 2021

When you think of customer success and marketing, you may be thinking that those two areas of the business—and their related strategies—aren’t very related. But the reality is that the entire company can benefit from having a solid customer success strategy and a customer-centric mindset. Overall customer health.

Customer Success 52

Customer Success Marketing Net Promoter Score Case Study 52

C3Centricity

OCTOBER 8, 2017

Our customers are getting smarter every day. But are we performing smart marketing too? Here’s how marketers should be reaching, connecting and engaging their customers. We all know that you can’t please all the people all of the time, so why are we marketers still mass producing our messages?

Marketing 120

Marketing Social Media Loyalty Brands 120

Beyond Philosophy

SEPTEMBER 16, 2021

This time, I am tackling three more including, Customer Strategy, Marketing, and Customer Expectations. . Customer Strategy. Let’s start our first area, Customer Strategy, by reviewing Customer Segmentation. Customer Segmentation is how you classify your existing customers into different groups.

Customer Focused 88

Customer Focused Marketing Customer Centricity Government 88

AskNicely

NOVEMBER 24, 2016

Now of course, AskNicely is used by a massive range of businesses from power companies to airlines, but we still have a real sweet spot for the SaaS industry and that’s what I want to talk about. All of this gives some valuable customer data, but not quite the whole picture…. And that’s where Intercom comes in. Intercom + AskNicely.

Net Promoter Score 150

Net Promoter Score Tools Marketing NPS 150

Currency Alliance

DECEMBER 4, 2023

These topics should be of interest for all loyalty marketing professionals, but depending on where you are in your loyalty journey, they may still not be priorities if you still have basic requirements to get in order. Norwegian Air Shuttle and Strawberry Hospitality Group have made public their intention to shake up their market.

Loyalty 59

Loyalty Trends Data Marketing 59

Currency Alliance

OCTOBER 12, 2020

Today, I am not going to teach you the basics of loyalty marketing. Rather, I will explain why the industry is changing and why your company needs to collaborate with complementary brands in order to double or even triple engagement with customers. Markets evolve because they are ecosystems. This is not a beginner’s class.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

Amity

MAY 4, 2016

SaaS Tattler Issue 83 - Tools to Support Your Growing Customer Base. Yes, we recognize that some companies are a bit premature for a Customer Success Platform. However, that shouldn’t stop them from making their customers successful. Tools of the trade: Apps for customer success. VividCortex - Received $4.5M

Customer Base 48

Customer Base Tools Effort Score Roadmap 48

Optimove

NOVEMBER 25, 2021

Meaning: How we at Optimove have been using Optimove to do precisely what we’re preaching for: a) going from tens to hundreds of customers segments , and b) building a super-personalized, multichannel, orchestrated CRM Marketing strategy based on all these segments and the different customer lifecycle stages.

Strategy 52

Strategy Marketing CRM Measurement 52

Optimove

JUNE 30, 2021

Marketing action optimization involves two different levels: optimizing the marketing journey or experience and optimizing the content of every marketing campaign for each of your customers. And of course, which will be the most profitable to your business. Optimizing the Marketing Customer Journey.

CRM 52

CRM Marketing B2C Ecommerce 52

Beyond Philosophy

FEBRUARY 1, 2021

In spite of what looks like an anti-marketing effort, the company has seen its revenues grow in the face of a challenging environment for traditional retailers. consumers say that how companies or brands act during the current market is important to their loyalty moving forward. How to find the real drivers of customer perceptions?

Marketing 147

Marketing Hospitality Hotels Consumers 147

Experience Investigators by 360Connext

JANUARY 23, 2024

That means charting a course for JUST “mobile-first” is a short-sighted way to serve all customers. Start with your customer’s journey, then determine what channels need better attention and design to serve them. Related: Customer Journey Mapping: Real-World Examples & Use Cases 3.

Trends 143

Trends Self Service Customer Experience Customer Journeys 143

BirdEye

APRIL 7, 2023

Are you excited to run your next marketing campaign and see the results? Measuring the success of your marketing efforts the right way is crucial. By tracking the right marketing KPIs, you can course-correct, amplify suitable campaigns, and achieve higher goals. Table of contents What are marketing KPIs?

Marketing 52

Marketing Social Media Return on Investment Touchpoint 52

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. Greater investment in AI will continue to help tackle constraints placed on inventory by market factors, such as the challenge described above. AI is much talked about. Minimizing human error.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

Optimove

DECEMBER 15, 2022

But although Christmas is so close and the holiday season is in full swing, it’s never too late for some last-minute tips to make sure you’re on top of your Christmas marketing game. Pro tip: This is the perfect time to ship a location-based campaign that hits your customer’s smartphones when they’re near your store.

Tips 52

Tips Retail Marketing Social Media 52

SurveySensum

MARCH 21, 2024

If your customers are looking for Sedan cars and you are selling them SUVs then of course they won’t buy from you! Customer Personas! 63% of marketers create content based on customer personas to enhance their strategies! It is a surefire route to cracking the product-market fit!

How To 52

How To Social Media Competitive Advantage Retail 52

Optimove

DECEMBER 23, 2021

This time last year – which, amazingly enough, happened only a year ago – we asked our Director of Product Marketing, Rony Vexelman, to send us a few suggestions for “new year’s resolutions” for the digital marketer. Find a vendor to help you and your team move up the marketing maturity curve.

CRM 52

CRM Marketing Groups Measurement 52

Optimove

AUGUST 13, 2020

But there was more to it, of course, and this is precisely what Ollie wanted to know. **. Our entire customer base changed as we got an influx of new customers [when users shifted heavily to online shopping during lockdowns]. OS: How much of your decision-making process and marketing strategies have changed?

Marketing 52

Marketing CRM System Strategy 52

BirdEye

OCTOBER 6, 2020

It’s crucial that a shop owner not take their eye off the ball when it comes to marketing. Without a robust marketing initiative, the business is setting itself up for stagnant growth and may find themselves in a perpetual ‘catch-up’ stage financially. Promote the business to potential customers. Direct Mail – Yes, postcards.

Marketing 60

Marketing Social Media Automotive Transportation 60

Amity

SEPTEMBER 19, 2018

Apart from this impressive conversion rate, the amount of money this segment of customer base spends is quite big: it amounts to 40% of revenue of an average store. On top of all that, the whole process of attracting new customers is 6-7 times more expensive than keeping the old ones. Focus on the post-sale process.

Customer Retention 64

Customer Retention Loyalty Marketing B2B 64

Optimove

NOVEMBER 18, 2021

Earlier this year, CommerceNext conducted a large-scale survey among retail marketing leaders. And while, as we mentioned a few weeks ago – many marketers like to talk about how important Retention, Customer Data Platforms, and Actionable Data are – when push comes to shove, most will revert to old-fashioned, perhaps even outdated, tactics.

Marketing 64

Marketing Effort Score Retail Loyalty 64

ChurnZero

JULY 9, 2020

Does your marketing often drop the L-bomb? Entire marketing budgets are devoted to their infinite pursuit and persuasion. But if you’re like most companies, when it comes to attracting your customers, the only thing your marketing’s dropping is the ball. The Forgotten CSM: Customer Success Marketing.

Strategy 64

Strategy Marketing Case Study Effort Score 64

Team Support

NOVEMBER 30, 2023

Developing a well-defined customer support plan that encompasses several channels to meet customers where they are is essential to any business. It’s also imperative that companies know which support channels work best for their business model and are most useful to their unique customer base.

Omni-Channel 106

Omni-Channel Customer Service How To eBook 106

Horizon CX

APRIL 3, 2023

It’s not like they are the only ones doing this—different options of course, but everyone uses the same boring message. And of course, there’s also the standard message; “this call may be recorded for training purposes.” Customers on hold already know why they’re waiting; there’s no need to remind them.

Contact Center 130

Contact Center Call Center Entertainment System 130

Optimove

MARCH 29, 2020

As we are all getting used to this situation – CRM managers around the world included, of course – here are five tips I’ve gathered on how to rethink your marketing strategies. Adjust for relationship marketing (and focus on human interactions). Aim for certainty (and lean into your customer base).

CRM 45

CRM Tips Marketing Social Media 45

Happy or Not

JANUARY 18, 2024

Understanding your customer base is a strategic essential. Gender demographics, on the other hand, analyze customer data based on male or female identifiers, aiding businesses in tailoring their products and marketing strategies to diverse gender preferences, and focusing actions to get the biggest impact on overall performance.

Analysis 36

Analysis Customer Satisfaction Analytics Return on Investment 36

ERDM

APRIL 16, 2020

Article by Ernan Roman Featured on CMO.com For many organizations, the coronavirus has altered the way people work—with the most obvious change, of course, coming in the form of closed offices and people working remotely. Also important: Think customer-first. B2B firms are no exception. For example, labs across the U.S.,

B2B 59

B2B Marketing Study Connections 59

SuiteCX

SEPTEMBER 10, 2018

This challenge is made worse by that shiny new marketing automation license sitting up in the cloud, peering down like a Grecian god, targeted campaign thunderbolts in hand. Service messages can go to the whole base of course, but blasting the same offer to everyone, because you can, just feels wrong. Their value to you.

Course 100

Course Customer Base Interaction Marketing 100

Second to None

JUNE 21, 2018

The Importance of Content Marketing. Content marketing is frequently used to make certain the target audience sees exactly what they want. There are important guidelines for content marketing and the old views should be eliminated. This will help retain and grow the brand’s customer base through loyalty.

Loyalty 61

Loyalty Consumers Marketing How To 61

ThriveableBiz

NOVEMBER 13, 2023

Building Trust with Customers when Gathering Insights - It comes down to relationships in marketing. And for your insights program to be an effective marketing touchpoint, customers must feel respected and safe, as in any relationship. Its very easy for a marketer to be immersed in data.

Net Promoter Score 52

Net Promoter Score Touchpoint Comparison Social Media 52

AskNicely

MARCH 16, 2017

Because happy customers really are your best marketing tool. Gathering customer feedback in real-time enables a business to be faster and more agile in the way they grow and adapt. Customer feedback often ends up being collected sporadically and once you’ve got it, it’s often too late to react. Beyond referrals.

NPS 150

NPS Survey Net Promoter Score Course 150

Education Services Group

SEPTEMBER 15, 2020

You may be asking yourself ‘if this article is about marketing and I’m in Customer Success, why am I using my precious time to read it?’ It’s about gaining insight into customer engagement to understand how they’re interacting with your company. the next step is, of course, for your customers to open and read that email.

Metrics 52

Metrics Customer Engagement Measurement Engagement 52

ERDM

APRIL 16, 2020

Article by Ernan Roman Featured on CMO.com For many organizations, the coronavirus has altered the way people work—with the most obvious change, of course, coming in the form of closed offices and people working remotely. Also important: Think customer-first. B2B firms are no exception. For example, labs across the U.S.,

B2B 52

B2B Marketing Study Connections 52

Blueshift

AUGUST 31, 2022

In fact, marketing campaigns that use predictive recommendations are 116% more effective than those that do not, according to our 2020 benchmark report. . Of course, it’s not viable for you to manually create personalized journeys with rich recommendations for each of your customers.

Ecommerce 52

Ecommerce How To Retail Course 52

ShepHyken

SEPTEMBER 14, 2018

Like many things in the world of online marketing, live chat can be an incredibly powerful tool indeed, but only if and when it’s done right. Did you know that e-commerce customers have been shown to abandon their online shopping carts more often than they actually make a purchase? Are you waiting too long? Manage Basket Abandonment.

Analytics 274

Analytics e-support Software Sales 274

ChurnZero

JULY 8, 2022

It was the turn of the millennium, and I was raising a round for a B2B software company—one of four companies that I founded over the course of my 25-year career as a repeat entrepreneur. It was clear that, barring any wildly outlandish figures, customer retention wasn’t a dealbreaker in their decision to invest.

Metrics 98

Metrics Customer Retention Course Customer Success 98