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Customer Success & Marketing Success

Gainsight

When you think of customer success and marketing, you may be thinking that those two areas of the business—and their related strategies—aren’t very related. But the reality is that the entire company can benefit from having a solid customer success strategy and a customer-centric mindset.

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Customer Growth Game Changer: Totango Breaking Records and Rewriting the Rules for Customer Success

Totango

By definition, a game changer is a person or thing that dramatically changes the course, strategy, or character of something. At Totango, we are working to “change the game” when it comes to customer success – and we’re breaking quite a few records in the process (watch out, Tom!). Changing the Customer Success Game.

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7 Step Customer Success Strategy for Higher Lead Conversion and Customer Retention

Totango

A customer success strategy is a proactive plan for guiding your clients to outcomes that satisfy their needs. When your customers enjoy more value, your product adoption rates rise and customer retention rates go up. This promotes success for your company as well as your customers.

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Inside Customer Success: Moz

Amity

With more than 23,000 paying customers worldwide, Moz provides analytics software to track all of a website's SEO and inbound marketing efforts on one platform. We sat down with Ellie Wilkinson , the Senior Customer Success Team Manager at Moz, to discuss how Customer Success has evolved over the last two years.

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June 23 – Customer Success Jobs

SmartKarrot

Role: Customer Success Manager Location: San Antonio, TX, United States (Remote) Organization: Searchspring As a Customer Success Manager, you’ll maintain vital connections with current Searchspring clients to promote product adoption, optimisation, and the discovery of chances to enhance the user experience.

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Incorporate CX Surveys into Your SaaS Customer Journey

Retently

In addition, every department, be it customer success, product, or support teams, can leverage them by triggering survey campaigns at specific stages in the customer journey. Leverage this feedback to optimize the process and increase the likelihood of convincing potential customers to continue with a free trial.

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Best Customer Success Certifications 2021: The Ultimate List

SmartKarrot

Whether you are someone venturing into customer success, or looking to enhance your career in customer success, or looking to upgrade the knowledge and skills you already have- you can do that with a customer success certification. Best Customer Success Certifications 2021.