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How Market Segmentation Can Be Used to Improve the Customer Experience

InMoment XI

It’s crucial that brands understand the experiences they provide and whether or not they satisfy the needs of customers, employees, and beyond. Effective market segmentation is critical to that goal. Every business should know the ins and outs of how their marketing, advertising, and sales team measure up.

Marketing 260
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Financial Services Reputation Management: Secure Lifelong Customers

InMoment XI

Since finances are such a personal part of our lives, consumers in the industry are the most withholding of their trust. Why Reputation Management Matters in the Financial Service Industry? This can be done in a variety of ways, and you are going to need effective strategies that resonate with your customers.

Financial 260
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Turning Customer Feedback into a Competitive Advantage: Insights from Top Brands

SurveySensum

Thanks to the Internet and digital marketing, businesses can now sell to a much bigger audience. However, that same digital world makes it possible for customers to tarnish a business’s reputation simply by sharing their experiences with others. A good customer experience can convince a new lead to spend more money on your business.

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Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights

InMoment XI

Mastering unstructured data analytics is going to be key for any business wanting to improve the customer experience , and succeed in today’s business environment. While traditional customer feedback is a goldmine of insights that can drive business growth, a substantial portion of this valuable feedback lies in unstructured data.

Analytics 488
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Your Guide to Mastering Brand Reputation Management

InMoment XI

Doing this allows you to cultivate a strong and recognizable presence in the market. These tools are essential for understanding how your customers are talking about your brand. Respond to customer feedback, both positive and negative, to show transparency and dedication to customer satisfaction.

Brands 378
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Unstructured Data is the Key to Improving the Customer Experience: Here’s Why

InMoment XI

Any successful business knows that understanding their customers is key to success. The best way to do that is by being able to understand the vast amounts of unstructured data that come with customer interactions. Other examples of unstructured data sources include social media posts, call transcriptions, and customer reviews.

Data 260
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How Prepared Are Financial Firms Feeling for Consumer Duty?

InMoment XI

The panelists shared valuable insights on embracing changes and putting customers at the center of their business. The discussion around preparation also highlighted the importance of assessing product alignment with target customers, the risks of non-compliance, and the benefits of adopting a customer-first approach.

Consumers 492