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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Hybrid points programs.

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Top 5 Customer Service & CX Articles for Week of February 26, 2024

ShepHyken

As the technology gets better, cheaper and easier to use — a far cry from the stiff, robotic chatbots of just a year or two ago — more companies will embrace it. Making the program attractive and valuable to your customers is key. Making the program attractive and valuable to your customers is key. Louis Magazine (St.

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6 Examples of Successful Customer-Centric Companies

CSM Magazine

Creating the correct customer-centric business model is your ticket to standing out from your competitors and encouraging customer loyalty. Customer-centricity is essential for companies since it drives a customer further down the sales funnel. 6 examples include successful customer-centric companies.

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Build brand loyalty by recommending actions to your users with Amazon Personalize Next Best Action

AWS Machine Learning

You can recommend actions such as enrolling in loyalty programs, signing up for a newsletter or magazine, exploring a new category, downloading an app, and other actions that encourage conversion. Therefore, recommending the action Subscribe to Loyalty Program to User A has a high probability of increasing User A’s engagement.

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Top 5 Customer Service & CX Articles for Week of December 4, 2023

ShepHyken

My Comment: I’m a big fan of loyalty programs. However, most companies confuse a loyalty program with a discount or incentive program. There’s nothing wrong with pushing for repeat business, which I love and promote; just don’t confuse it for an actual loyalty program.

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5 Top Customer Service Articles for the Week of May 13, 2019

ShepHyken

Bad Experiences Aren’t Always The Problem for Companies by Mary Drumond. LinkedIn) When it comes to the strategic decisions that will help you thrive as a company, a positive experience is not the only factor that will make customers choose you, or stay with you. ” Okay, I’m intrigued! That’s not a bad thing.

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5 Top Customer Service Articles of the Week 4-25-2022

ShepHyken

Top 10 Signs Your Loyalty Program Needs Rehab by Dan Jurek. CustomerThink) Customer loyalty best practices constantly evolve. So even if your program previously achieved great results, failing to update it frequently to keep customers engaged may mean you lose money, opportunities, or both. This is not rocket science.