Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Hybrid points programs. A disloyal generation?

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Loyalty Innovation Travel Loyalty Programs 52

CSM Magazine

OCTOBER 4, 2023

But while the core value proposition remains the same, the ways that loyalty schemes function continues to evolve. Ultimately, companies want to develop loyalty programmes that drive revenues and retain loyal customers. Plus, the rewards points should be available to consumers in a timely manner.

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Loyalty How To Banking Airlines 59

CSM Magazine

JANUARY 20, 2021

A great example of this type is Tom’s Shoes, the shoe company that addresses social causes and donates one pair of shoes to a needed child for every shoe purchased. 3. Add A Loyalty “Rewards” Program. The best example of a business growing brand loyalty is the Starbucks loyalty program.

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Loyalty Brands Rewards Programs Social Media 52

Currency Alliance

JANUARY 22, 2020

And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments.

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Loyalty Brands Loyalty Programs Rewards Programs 40

Currency Alliance

JUNE 11, 2019

Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. Compounded in Europe by the slashing of interchange fees, banks have been left with reduced margins from which to carve out rewards value[v].

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Banking Loyalty Consumers Loyalty Programs 40

CSM Magazine

AUGUST 26, 2019

Some other benefits are also added such as one-click delivery, wish lists, gift-wrapping, and a loyalty program called Amazon Prime. A mission statement is a description of the goals of your company. It should also include expected factors like easy return policies, fast shipping, and reward programs.

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How To Loyalty Programs Rewards Programs Policies 40

CSM Magazine

MAY 24, 2021

Improve Your Loyalty Program. Maybe it’s time you reinvent your loyalty program so you can reward your customers more. Come up with exciting and rewarding offers that your customers can’t easily resist. Point-based rewards programs. Early access to sales and promotions. How do you that?

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Customer Engagement Engagement Social Media How To 52