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Maximizing Digital Marketing ROI With Superior Customer Service

CSM Magazine

But when it comes to maximizing ROI, it should be at the top of your list. Digital marketing Return on Investment (ROI) is the measure of the effectiveness of marketing campaigns and strategies in generating profit. Moreover, ROI is a metric used to calculate the financial gain or loss from an investment.

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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. What really stood out is which brands were pulling off these feats.

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Loyalty Magazine Awards 2018: Tales of the (Mostly) Expected?

Currency Alliance

That’s been my feeling as I mull over this year’s Loyalty Magazine Awards, where Currency Alliance was proud to be Prime Sponsor. Brands are responding by offering immediate rewards to members. Then there were the brands integrating their loyalty initiatives with social media. You can see the full list of winners here.

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Research Reveals an Emotionally Connected Customer Community Leads to Better Marketing ROI

CSM Magazine

A recent study from LoyaltyLion has found that if retailers can create emotional connections with their customers, they will see a greater ROI from their marketing investment. Customers want to feel aligned to brands. Shoppers want to be able to connect with the brand and other customers.

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25 Local advertising ideas for local businesses

BirdEye

These ad campaigns are necessary to build brand awareness, generate leads, drive traffic to your physical location, and increase sales. However, once you work through the growing pains, you can see a solid return on your investment (ROI). Connect and partner with local influencers Influencer marketing isn’t only for the top brands.

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5 Top Customer Service Articles of the Week 11-15-2021

ShepHyken

Magazine) Lego Group knows something about talking to its customers, and not just because it has a few creative employees. Lego is an internationally recognized brand – and a fun brand. It’s a great lesson from an iconic brand. They want proof in the form of ROI. Lego Customers Lose Millions of Pieces a Year.

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Top 13 marketing channels for your business

BirdEye

The right marketing channel: Allows you to reach diverse audiences Is ideal for promoting specific products and services Increases brand visibility Boosts audience engagement Builds online communities with loyal patrons for your brand Every marketing channel has its core demographics; businesses may need more than one to reach their target audience.