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5 Things Brands Need to Know About the Gen Z Customer Experience (and Employee Experience)

InMoment XI

If we were to sum up what brands need to know about Gen Z customer experience preferences (and employee experience preferences) in a few words it would go something like this: they’re different. It makes sense, then, that their standards for customer and employee experiences would be higher than ever, too.

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The Power of Perception: Leveraging Reputation Management for Brand Success 

InMoment XI

This article delves deep into the critical role that reputation management plays in determining a brand’s success. We’ll explore how effectively managing public perception can significantly impact your brand’s credibility, consumer trust, and financial outcomes.

Brands 260
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5 Challenges Facing Your Customers and Brands, and What They Mean for Your CX Program

InMoment XI

A great deal of customers and the brands that serve them are facing unprecedented uncertainties; understanding them is key to organizational success, delivering Experience Improvement (XI), and ensuring that your customer experience (CX) program is operating optimally. The Path Forward for Customers and Brands.

Brands 529
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9 Must-Read Articles on EX, Linking EX & CX, and Branded Experience

InMoment XI

Organizations around the world are actively evaluating—and seeking to better understand—the decision-making and behavioral influence of employee and customer trust, the drivers of emotional bonding with a brand or company, and what is required to create and sustain a more valuable branded experience. Tell me more. #7:

Brands 493
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Why Employee Experience (EX) is the New Customer Experience (CX) with Philip Mandelbaum

ShepHyken

Top Takeaways: Employee experience is the new customer experience. It is also about company culture, training, work environment, and how an organization supports growth that plays into how people think about a brand. Your digital marketing team shows the world what your brand is all about.

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The Top 3 “Blended Experiences” Retail Consumers & Employees Expect This Year

InMoment XI

During the unpredictable lockdown, retail brands were forced to transform their in-person experiences to digital ones. And now, according to our most recent EX & CX Retail Trends research, both customers and employees expect a blended experience. But this dynamic doesn’t stop at just blended experiences.

Retail 260
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2022 Experience Trends: What Employees & Customers Think About Evolving COVID Safety Measures

InMoment XI

The “2022 Experience Trends Report: Four Trends That Are Changing Customer & Employee Experiences This Year” just dropped, and we wanted to give you a sneak peek! About the 2022 Experience Trends Report. Emerging internal and external personas: What will emerging customers and employees look like?

Trends 493