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Optimove Connect 2024: Highlights in Pictures

Optimove

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Optimove Connect 2024 served as more than just a conference; it was a place for inspiration, collaboration, and transformation in the realm of marketing. Optimove’s Rony Vexelman closes Connect 2024 with an invitation to Connect again in 2025.

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The Future of Brand Building is Customer Centricity

C3Centricity

Brand Building. Many large CPG companies, such as P&G, Coca-Cola and Nestle, have changed the name of their Marketing departments in the past twenty years, to Brand Building. And with few exceptions, they prioritised thoughts about themselves and their brands, and rarely took their customers’ perspective.

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Social Media Training Activities and Marketing Courses You Never Realized Your Team Needed

Comm100

How are you supposed to find social media training activities and courses that will bring everyone up to speed? The following blog post will give you helpful training tips, social media training exercises, and a brief list of courses that will help your social media team rise above and beyond. Where to Start.

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Top 5 Customer Service & CX Articles for Week of May 20, 2024

ShepHyken

So, doesn’t it make sense to have a vested interest in how employees are onboarded, ensuring they have a clear vision and are in alignment with what the company or brand is all about? The author writes, “Ultimately, onboard is more branding than utility.” Of course, you are – or you wouldn’t be reading this weekly roundup!)

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Brand Empathy Alleviates Social Isolation: 4 Ways to Make Customers Feel Less Lonely

Hallmark Business Connections

Loneliness, of course. Isolation is pervasive in today’s climate, and brands have a moral imperative to talk about it, address it, and act with empathy as consumers try to find their way through this new world. What customers need is for brands to care about their day, how they feel, and what they need. Celebrate life’s wins.

Brands 97
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The Future of Higher Ed Enrolment – Student Survey Reveals Overwhelming Chatbot Acceptance

Comm100

You can download the survey results for free below. Because this generation can receive around-the-clock communication and service from most brands, they expect a similar experience from prospective schools. Now, providing overnight support from agents is of course cost prohibitive for most institutions.

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Five Ways to Thank Customers — And How to Find Opportunities in Your Organization

Experience Investigators by 360Connext

” Of course, I was proud of my kids for being polite. While it’s great to send personal notes, of course, it’s possible to get creative. Simple, but a really nice way to connect with customers in an unexpected way. Of course there are times like a first purchase or a renewal. Look for milestones.

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