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Brands Pivoting from B2B to B2C

NetBase

Just as cell phones have doubled and adapted as business and personal tools, so have brands during the pandemic edition of working from home. Brands are people too, after all. Brands Are People Too. Now is the time to take notes on B2C marketing tactics, as brand consumers everywhere want a more personal experience.

B2C 98
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Using Predictive Analytics to Smooth the Customer Journey

CloudCherry

The four most important actions to track within the customer lifecycle, in terms of setting up proactive support are: When do they come in contact with your brand? Luckily for you, you don’t even really need any fancy analytics tools to get this information, though matching it up with the data above can prove tricky without them.

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Creating a Crosstab Comparison for Competitive Intelligence

NetBase

Because no brand exists in a vacuum, it’s important for all brands to assess their success within the context of competitors. Here are a few examples of how that looks, and why such analytics matter. Seeing Where Your Brand Stands – Literally. As your brand is mentioned, what’s coming up? Where on Social?

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Taking Instagram Analytics to the Bank

NetBase

With more than 500 million active daily users , Instagram is the hottest platform for brands to be on right now. We’re here to help marketers prove they’re putting their brand’s money where the engagement is with analytics tool tips that they can implement immediately. Let’s get started! The Changing Face of Instagram.

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Using Social Analytics to Determine Channel Targeting

NetBase

Wasting budget on a social site that your target segment doesn’t frequent is tragic, and easily avoided by using social analytics to determine channel targeting! Understanding the sources your social analytics tool is retrieving data from is step one. Social Analytics Sources that Inform Channel Targeting.

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7 Steps to Protect Brand Health with Social Listening

NetBase

Brand perception is everything online. Understanding what consumers in your category think of your brand (and what they think of your competitors) will help you head off all kinds of crises. Social listening captures brand passion and tons of other relevant chatter to create a complete picture and help protect your brand’s health !

Brands 55
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Freshdesk vs Zendesk: Which Should You Choose?

SurveySparrow

Customization and branding. Data, reporting, and analytics. Freshdesk Vs Zendesk: 7 Points of Comparison. The first point of comparison is, of course, the pricing. Customization and branding. Now we move on to Freshdesk vs Zendesk Round 2: Customization and branding. . Data, reporting, and analytics.