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Ten Market Research Myths that Harm Your Brand

QuestionPro Audience

Unfortunately, nagging myths about market research often stall and crash brands as they navigate shifting times full of digital breakthroughs and sophisticated audiences. A change in consumer preference in social media or a minor dislike in a product feature can make a huge difference. Brands don’t need titanic surveys.

Brands 191
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Brands Pivoting from B2B to B2C

NetBase

Just as cell phones have doubled and adapted as business and personal tools, so have brands during the pandemic edition of working from home. Brands are people too, after all. Brands are people too, after all. At least as far as consumer perception goes. Brands Are People Too.

B2C 98
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Creating a Crosstab Comparison for Competitive Intelligence

NetBase

Because no brand exists in a vacuum, it’s important for all brands to assess their success within the context of competitors. Everything you learn about your competitors should be viewed through the lens of how consumers feel about them – which is the same lens you should apply to your own brand.

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Creating an Action Plan For Your Customer Feedback Strategy

Lumoa

Customer feedback is a direct line to how your consumer base feels about your business and its products. To maximize the responses you get, give your consumers a survey via the right channel, and of the right length. Make sure your questions are posed in a way that focuses the consumers’ minds on the relevant aspect of your product.

Feedback 208
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NetBase Certification for Next Level Consumer Understanding

NetBase

Differentiating your brand requires next level consumer understanding. And NetBase Certification helps brands and agencies become expert at this through targeted, in-depth explorations of social analytics capabilities. Capturing consumer verbatims to see precisely what they love and hate.

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24 Factors to Consider in Pricing your Product, Service or Solution.

C3Centricity

A major computer manufacturer used to price their line of PCs 10% higher than the competition due to their brand, perceived status and support. If you have a well-known brand name with a high amount of loyalty, you can charge a premium. If you have a well-known brand name with a high amount of loyalty, you can charge a premium.

B2B 195
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7 Steps to Protect Brand Health with Social Listening

NetBase

Brand perception is everything online. Understanding what consumers in your category think of your brand (and what they think of your competitors) will help you head off all kinds of crises. Step 1: Understanding How Posts Affect Brand Health. Step 1: Understanding How Posts Affect Brand Health.

Brands 55