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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

Your relationship with customers is built one step at a time. Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. And for good reason!

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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

Your relationship with customers is built one step at a time. Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. And for good reason!

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Your Guide to Mastering Brand Reputation Management

InMoment XI

These tools are essential for understanding how your customers are talking about your brand. Respond to customer feedback, both positive and negative, to show transparency and dedication to customer satisfaction. Employee Training: Train employees to be brand ambassadors. Consistency builds trust and recognition.

Brands 378
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Customer Loyalty: Experiences that Increase Retention

InMoment XI

A loyal customer is a valuable asset to your business. In fact, 64% of loyal customers are more likely to purchase frequently, and 31% are willing to spend more to stay with their brand of choice. What Is Customer Loyalty? What Is Customer Loyalty? Positive experiences compel customers to engage with you again.

Loyalty 260
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Why Implement AI for Reputation Management?

BirdEye

AI for reputation management involves leveraging advanced algorithms, machine learning, and NLP techniques across the post-sale customer journey to build your online reputation and improve customer experience without adding more resources. Watch the Free Demo Now. Instant engagement makes customers feel valued and heard.

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AI in Marketing: How Optimove Balances Innovation with Responsibility

Optimove

Outlining the potential pitfalls of irresponsible AI and generative AI applications empowers marketers to implement best practices that enhance customer experiences while mitigating risks. Irresponsible use of AI in marketing can lead to ethical concerns, reputational damage, and negative customer experiences.

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5 Tips to Master Financial Services Online Reputation Management

BirdEye

Reputation management manages the online reviews, addresses negative comments promptly, promotes positive content and ensures that the firm’s online presence aligns with its brand values and compliance requirements. One of the most proactive steps they took to improve their reputation was building a positive brand perception.

Financial 106