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Top 5 Customer Service & CX Articles for Week of April 29, 2024

ShepHyken

5 Reasons Why VIP Customers Are the Key to E-Commerce Growth by Josh Kim (Total Retail) VIP customers significantly impact a business’ bottom line, often contributing a substantial portion of total revenue. The brands that win are the ones who find a way to engage, personalize and reduce friction in their experiences.

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The Ultimate Guide to NPS Benchmarking in Retail

SurveySensum

Retail businesses thrive on repeat customers. Benchmarking the NPS score of your retail business with your competitors can help you understand what they are doing better than you and improve your overall business performance. In today’s retail landscape, customer loyalty is a currency that’s hard to come by.

NPS 52
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The 6 Best Emotional Brand Connections of 2018

Hero Digital

But as products and services continue to emphasize customer satisfaction, the future of brand differentiation will be creating emotional brand experiences. Brand loyalty is at an all-time low, but values-driven connections are tipping the scale for customers across generations. Reassurance. Confidence.

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Five Ways Retailers Can Use Events to Increase Loyalty and Revenue

PK

Emotionally connected customers have a 306% higher lifetime value , which means brands have to find ways to show you care. One way to do that is through meaningful events that overdeliver on value. Events have the potential to be a highlight in your customer journey and communicate your brand values in a memorable way.

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Stay #Basic. Retail Ecommerce Still Needs the Fundamentals

Oracle

I had dinner with a group of retail ecommerce and digital marketing professionals recently, and things got interesting. A VP of Ecommerce mentioned that it feels like retail is taking a knee. Others lamented that even the big brands, who were the leaders of Web 2.0, Are platforms aging and making it harder to move fast?

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10 Ways to Immediately Improve Your Customer Centricity

C3Centricity

Include not only your customers’ demographics and consumption / purchasing habits but also information about where they do these things, what values they have that you can tap into and what emotions motivate them to purchase and use your brand. #2 2 Assess the Optimum Way of Connecting with Your Customers.

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Black Friday – one-off retail frenzy or memorable customer experience?

Customer Alignment

Is Black Friday a wise and significant event for retailers? Even though 21% of shoppers say they have never missed participating in Black Friday shopping, some retailers in the UK chose not to participate. Retailers vary in their appetite for Black Friday. Is Black Friday a wise move for retailers?

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