Oracle

MARCH 22, 2021

As a former B2B SaaS content and SEO lead who’s an avid consumer of “can’t miss deals” on cashback sites, I’ve tasted both B2B and B2C marketing flavors. I can sum them up like this: B2B marketing is the multi-course, fine-dining meal where the chef comes out and describes each dish in detail.

B2C 85

B2C B2B Marketing eBook 85

Think Customers

AUGUST 30, 2021

In the B2B space, where relationships reign supreme, sales organizations found effective and efficient ways to conduct business with a digital-first approach that’s efficient, effective, and won’t go away any time soon. B2B sellers understand they need to change yet face challenges to creating successful digital-first sales experiences.

B2B 59

B2B Sales CRM Video 59

InMoment XI

FEBRUARY 2, 2024

Personalization goes beyond mere customization of products or services; it encompasses understanding and anticipating the unique needs and desires of each customer, forging a deeper connection. According to IBM , 90% of all data generated by devices such as smartphones, tablets, and connected vehicles is unstructured.

Hospitality 260

Hospitality Call Center Retail NPS 260

Magellan Solutions

JUNE 7, 2020

B2B telemarketing is one of the most effective methods of generating leads. Because it generates trust by leveraging the power of phone calls in building personal connections. B2B telemarketing helps you address these concerns and give your prospects more confidence with the product or service you are offering. Lead generation.

B2B 64

B2B B2C Advertising Sales 64

Oracle

OCTOBER 12, 2020

When reviewing the submissions for the prestigious Upshot Award for Best Demonstrated ROI in Marketing , one thing is utterly clear — each finalist had to think outside the box and use a data-driven mindset to achieve success. Let’s take a look at the Upshot Award finalists’ best practices on ways to achieve ROI in marketing.

ROI 52

ROI Marketing Sales B2B 52

Gainsight

FEBRUARY 22, 2024

From onboarding to adoption, ideation, and support, communities now offer a comprehensive destination for customers to connect, learn, and engage with peers. With B2B communities maturing, there’s a growing emphasis on measuring the ROI of community programs and expanding their scope to address broader business objectives.

Management 52

Management Gamification ROI Trends 52

Lithium

SEPTEMBER 7, 2022

Digital customer care can meet and exceed your original ROI projects in several ways. To get to the bottom of the best ways to use and prove the ROI of Khoros Care, we sat down with Khoros product marketing expert and software engineer Josh Snider to get an expert opinion on the best and worst ways to use Khoros Care.

ROI 52

ROI Social Media Effort Score Chatbots 52

Magellan Solutions

JULY 28, 2021

We will reveal the techniques used by Telemarketing Philippines to connect with uncooperative B2B potential clients. One of them is about convincing B2B prospects to listen to their pitch. Many BPO Philippines trained their agents to listen and connect with their customers for easier conversation.

B2B 52

B2B Call Center Social Media Omni-Channel 52

BirdEye

MAY 3, 2023

Importance of marketing channels for a business B2B vs B2C marketing channels Top marketing channels for your business Frequently asked questions about marketing channels Conclusion Understanding marketing channels (what is it?) It is important to know the distinctions between B2B and B2C marketing channels to create effective strategies.

Marketing 98

Marketing B2C Social Media Multi-Channel 98

Oracle

NOVEMBER 30, 2020

The Upshot Award for Best Demonstrated ROI in Service honors those who keep a watchful eye on performance and put analytics insights to work in their service experiences—realizing major ROI in the process. Be sure to check back each week to learn how Oracle CX customers drive success and build customer relationships that last.

ROI 40

ROI Self Service B2B Knowledge Base 40

ClearAction

MARCH 24, 2017

Value Chain Solution to VoC ROI Lynn Hunsaker. Voice-of-the-customer (VoC) ROI can be elusive unless you’re adamantly driving customer experience transformation. The key to VoC maturity and ROI is not sophistication or breadth of market research. See the Applied Materials example: Strategic Action on B2B VoC ).

ROI 48

ROI Effort Score Customer Journeys B2B 48

Kerry Bodine

OCTOBER 20, 2021

We find this simple, yet powerful chain of events in both business-to-consumer (B2C) organizations — like hotels and retailers — and in business-to-business (B2B) organizations — like consulting firms and enterprise software developers. Business outcome: Your organization’s cost to serve increases. Photo by David Becker on Unsplash.

Customer Experience 227

Customer Experience B2C Hotels B2B 227

ClearAction

MAY 18, 2017

5 Radical Changes to VoC of the Future for ROI Maturity optimizecx. Most VoC managers grapple with those at the expense of VoC’s purpose, according to ClearAction’s 5-year benchmarking of B2B customer experience practices. 4) Drive ROI through value-chain thinking. Value Chain Solution to VoC ROI.

ROI 54

ROI Feedback Survey Financial 54

CX University

MARCH 18, 2024

In today’s digital age, businesses are on a mission for fresh, exciting ways to connect with their customers and craft unforgettable, personalized journeys. Furthermore, the rise of the Internet of Things (IoT) will enable even deeper levels of personalization by connecting smart devices to create seamless omnichannel experiences.

Customer Experience 52

Customer Experience Retail Customer Retention Loyalty 52

CX Journey

MARCH 13, 2019

According to CX Network’s latest Annual Global State of CX Report , showing return on investment (ROI) from CX projects is one of the top challenges troubling CX practitioners. Evidencing ROI was highlighted by almost half of the respondents as the biggest block to gaining approval for future CX investments.

Customer Experience 151

Customer Experience ROI NPS Return on Investment 151

GetFeedback

AUGUST 14, 2019

And don’t cherry-pick respondents, which often happens in B2B situations. Measure your Customer Satisfaction Score (CSAT) and its ROI with our interactive calculator. She has worked with both B2B and B2C brands in a multitude of industries. Connect with her: www.cx-journey.com It’s not a quick fix. Free CSAT Calculator.

Customer Satisfaction 389

Customer Satisfaction Customer Journeys Effort Score How To 389

Thematic

FEBRUARY 11, 2024

Last year, we wrote about how Atlassian built infinite customer feedback loop using AI which is based on similar ideas: personalized connection with users through granular feedback analytics. Chrissy Hura from Scientific Games did a great job explaining how her team links issues in digital experience to ROI.

Conference 62

Conference NPS Hotels Self Service 62

Beyond Philosophy

AUGUST 9, 2016

Over the past few years, we have seen the growth of b2b and b2c market research online communities, or MROCs. Online Community ROI, Redefined (In Pictures). The post MROC ‘n Roll: Generating Social Connectivity and Valuable Insights from Employee and Customer Communities appeared first on. Michael Lowenstein, Ph.D.,

Connections 60

Connections Social Media Banking B2C 60

Influitive

AUGUST 3, 2015

In the B2B software world, it’s a buyer’s market. In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potential vendors were: In addition, access to all of this information is making the buying cycle longer.

B2B 66

B2B Report Social Media Marketing 66

Influitive

JULY 17, 2014

If you’re a B2B marketing executive, you have to fill a number of roles: Leader. B2B marketing risks and returns. Before you invest in new B2B marketing technology, consult with other marketers in your network to see what they would recommend and why. Lower your risks when you adopt innovative B2B marketing technologies.

B2B 45

B2B Marketing ROI How To 45

Customer Bliss

MAY 4, 2017

They take companies of all sizes and stages beyond automation to a completely connected spend management solution encompassing travel, expense, invoice, compliance and risk. Important distinction here: Oftentimes in the early stages of CCO work, it’s all Excel spreadsheets and ROI equations and “create a 10-step plan.”

Leadership 160

Leadership Customer Experience Customer Journeys Net Promoter Score 160

SurveySensum

JULY 9, 2021

Customers buy from companies they trust and connect with emotionally. Yes, it can be sometimes difficult to connect with prospective customers on an emotional level. They may lean heavily on looking at quantitative data like impressions, ROI, and engagement to decipher the answer to their lag in return.

Social Media 98

Social Media ROI NPS Loyalty 98

Customer Bliss

MAY 23, 2018

With advice that she says she followed from my book, “ I Love You More Than My Dog: 5 Decisions That Drive Extreme Customer Loyalty in Good Times and Bad, ” Carolyne says that she truly believes in the importance of connecting your personal self with business self. to determine their employee ROI. Carolyne partnered with the HR dept.

Sports 197

Sports Customer Experience Travel B2C 197

ShepHyken

SEPTEMBER 7, 2018

If your customer service and success teams are anything like the average customer-focused team, you are always looking for ways to show your ROI to leadership and other departments, and working on initiatives to increase that ROI. On average, buyers use about five sources of information to make their purchasing decisions.

Case Study 82

Case Study ROI B2B Study 82

CX Journey

MARCH 13, 2019

According to CX Network’s latest Annual Global State of CX Report , showing return on investment (ROI) from CX projects is one of the top challenges troubling CX practitioners. Evidencing ROI was highlighted by almost half of the respondents as the biggest block to gaining approval for future CX investments.

Customer Experience 81

Customer Experience ROI NPS Return on Investment 81

Customer Bliss

JULY 5, 2016

She is most proud of her role in improving the health insurer’s NPS scores in the double digits over the past 12 months and helping the organization pivot from a B2B to a B2C company. You can connect with Natalie on LinkedIn here. Natalie is the Vice President of Consumer Experience for Anthem Inc. The problem?

Healthcare 0

Healthcare Customer Experience B2C Net Promoter Score 0

delighted

SEPTEMBER 8, 2021

I think it’s really, really important to try to figure out what your customers’ stories are, because everyone can connect to stories. There’s a lot of talk about the ROI of customer experience. ROI is, of course, important to FIGS, but for us, we know that some things are just right for the customer.

Customer Experience 95

Customer Experience Healthcare Net Promoter Score Apparel 95

Lithium

DECEMBER 28, 2020

Whether you are a B2C or B2B brand, it’s vital to recognize that your customers have moved on from the days of being impressed by the best product. Proving the ROI of customer engagement is possible. In a room packed wall-to-wall, digital leaders from Synchrony and SAP shared exactly how they prove ROI, with numbers.

Engagement 52

Engagement Social Media ROI Multi-Channel 52

Customer Bliss

APRIL 25, 2019

Delivering value is ultimately the key point of B2B customer success and delight. ” The sales team communicated the ROI and the value the customer was going to receive. As your teams get bigger and your roles get more specialized, don’t lose the connection to your customers. 2 Tactics to Further Customer Success.

Chief Customer Officer 170

Chief Customer Officer Customer Success B2B Consulting 170

ChurnZero

APRIL 15, 2022

If your Customer Success (CS) teams doesn’t possess ESP, you need tools to identify a customer’s buying signals, usage behavior, and ROI to break the endless cycle of trial and error with your expansion outreach. SalesIntel is a leading sales intelligence platform and B2B contact data provider.

ROI 98

ROI Data Examples Report 98

SurveySparrow

JULY 27, 2023

From streamlining processes to enhancing customer experiences, AI is transforming the way businesses connect with their target audience. 2 Choose the Right AI Tools Conduct thorough research to identify AI tools and platforms that align with your B2B marketing requirements. But it’s not without its drawbacks.

Analysis 52

Analysis Marketing B2B Tools 52

Magellan Solutions

MARCH 17, 2021

The Business-to-Consumer or B2C and the Business-to-Business or B2B. While for the B2B side, you are talking to another business’ key people or decision-makers to make them your client. . How Does B2B Lead Generation Call Center Functions? . What are the B2B Lead Generation Call Center Services? Email Support.

Call Center 52

Call Center B2B B2C Advertising 52

ECXO

APRIL 13, 2023

Experiences rooted in great design and emotional connections, which drive adoption, loyalty and advocacy. Of course, in B2B digital payment is preferred with IBAN and wire transfers. This can make it difficult for businesses to be agile and responsive to customer needs or to make things straightforward – both in B2B and B2C.

Culture 52

Culture Customer Experience B2B B2C 52

Comm100

JANUARY 11, 2023

Lower service costs and substantial ROI. Calculating the exact return on investment for automated customer service can be difficult, but this chatbot ROI calculator can help you understand just how much you could save with a bot. She specializes in B2B messaging, branding and soccer trivia. A better experience for customers.

Customer Service 203

Customer Service Self Service Chatbots Healthcare 203

CustomerSuccessBox

FEBRUARY 11, 2022

It’s room for greater business and high Return On Investment (ROI). Read : How can you engage Non-Responding customers in B2B SaaS ? We are connected for quite a few years. Pro tip : Nurturing Customer Loyalty to Drive Value in B2B SaaS. It shows them you care and it’s impactful in the needful times. Sincerely, Amy.

Return on Investment 52

Return on Investment B2B Tips Loyalty 52

Kerry Bodine

JUNE 5, 2019

We use awareness, consideration, evaluation, conversion as the phases of the journey and connect to relevant touchpoints/marketing mixes. What are best practices for measuring ROI when making improvements to the customer journey? Of course, to show ROI, you then need to: Fix what’s broken. Combining multiple types of data.

Customer Journeys 136

Customer Journeys Management Touchpoint Banking 136

Magellan Solutions

AUGUST 9, 2021

Different Emotions Used by B2B Lead Generation Companies in Philippines to Persuade Customers. It is not easy to build your connection with any potential clients. . It is actually easy to spot if a customer is a money-oriented person using these tendencies: Very ROI oriented. The trick is to show this to your customers.

Call Center 52

Call Center ROI B2B Sales 52