C3Centricity
APRIL 9, 2024
As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). As companies strive to navigate the complexities of their respective markets, the learnings one can gain from examining the nuances of both B2B and B2C marketing become self-evident.
InMoment XI
MAY 18, 2022
B2B purchasing decisions are complex. While B2B firms have more systems in place than ever to predict sales outcomes, they’re still blindsided when prospects choose another vendor. Building Human Connections. They’re financial. They’re political. But more than anything—they’re unpredictable. But it doesn’t have to be that way!
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Lumoa
APRIL 3, 2023
We are thrilled to announce our new partner: B2B Customer Experience Agency. By combining expertise in B2B customer experience with Lumoa’s powerful platform, we can create exceptional customer experiences that drive growth. We recently had the pleasure of interviewing Anna-Maija Tanninen , founder of B2B Customer Experience Agency.
InMoment XI
MARCH 14, 2023
In the conversation, she offered insight into how B2B brands can create transparency, combat supply chain challenges, redefine “customer loyalty,” and drive trust for customers who face an increasingly complex supply chain in one of the most volatile market cycles in recent history. These relationships are what drive the B2B space.
Advertiser: ZoomInfo
As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. Is your team focused on building a reliable tech stack for 2020?
Lumoa
APRIL 22, 2020
B2B companies often struggle with common hurdles when it comes to surveying customers. Conducting B2B customer surveys should be an illuminating process, but instead, they become a nightmare that makes you want to tear your hair out. How do you ensure the customer is connected to the person or team who can take action on it?
Kerry Bodine
JANUARY 30, 2021
Here’s the problem: Individual B2B customers tend to have strong personal connections to one ( maaaybe two) people in the organizations they do business with. B2B customers reach out directly to their dedicated contacts whenever they have a question or problem. Please share in the comments below.
Advertiser: ZoomInfo
Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust. According to Bold 360, “81 percent of B2B buyers have left a page because they didn’t want to fill out a form.”. Conversations have always been at the heart of our most authentic relationships.
Advertiser: ZoomInfo
Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. Key tactics for assessing the completeness, coverage, and consistency of B2B data. So what’s the problem?
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B2B branding isn't just about logos, taglines, or selling products or services; it's about building a relationship with your customer, ensuring effective product support, and creating an all-encompassing solution. Dive in to understand better how to leverage CX to build a robust B2B brand.
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