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The State of Voice of the Customer (VoC) for B2B Companies

GetFeedback

In CustomerThink’s recent study on Customer Experience Success , they found that only one in four CX initiatives are “Winning,” which they define as “being able to connect the dots from the good work being done to benefits that sponsoring executives care about.”. Connecting customer feedback to your CRM can help with impact analysis.

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Top 13 marketing channels for your business

BirdEye

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. This blog post deals with everything you need to know to leverage the right channels and boost your business revenue.

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Hear from the Experts: Thoughts on the Future of AI and Visual Self Service

TechSee

The technology has ushered in the age of virtual ‘multi-sense’ assistants that can see, hear, read and interact naturally with customers. When you combine that with computer vision and other AI enabled capabilities, it changed the whole world of self-service by giving people, whether consumers or B2B customers, what they want.

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Decoding demographics: Best audience insights tools for maximum reach 

BirdEye

Audience insights tools allow you to analyze customer reviews, social media mentions, surveys, and other feedback channels to gauge the prevailing sentiment. Secondary audience insights tools that help you understand your audience via third-party tools by analyzing user behavior on Google, social media platforms, and other channels.

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Referral marketing software for the win: Our top 20 picks

BirdEye

Benefits of doing referral marketing A whopping 83% of individuals trust referrals or recommendations from friends and family more than any other marketing channel. When it comes to B2B companies, the conversion rate for referrals stands at 11%, surpassing the average across all industries.

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Top Takeaways from Khoros Engage 2019 (Part 1)

Lithium

Whether you are a B2C or B2B brand, it’s vital to recognize that your customers have moved on from the days of being impressed by the best product. By determining that one thing, you can know what to attack first and control your urge to multi-task (which, real talk, often causes you to be unproductive). Yes, numbers.

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The ultimate guide to sales prospecting: Strategies and tips for success

BirdEye

Today, businesses use all kinds of channels and sales prospecting tools to generate leads and convert them into customers. Cold calling This involves contacting prospects you haven’t connected with before to introduce them to your brand, products, or services by phone. Moreover, direct mail collateral generates a 4.9%

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