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How to Prove the ROI of Your Voice of the Customer (VoC) Program

GetFeedback

By next year, customer experience will outpace price and product as the most important differentiator for B2B customers. There is greater ROI when the holistic customer journey is the focus. Subsequent NPS/CSAT scores and retention rates. Improving customer experience is what leads to ROI. How your CX vision impacts ROI.

ROI 309
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How to Improve Your Customer Satisfaction Score (CSAT) Score

GetFeedback

Y ou know your customers are satisfied because the Customer Satisfaction Score (CSAT) that you see on your daily dashboard tells you as much. The score is solid. So, what’s a company to do to earn an even better CSAT score? Why isn’t that score higher today? That’s not the way to improve the score, either.

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An Interview for Change: How AI and Automation Drive ROI

Lithium

Digital customer care can meet and exceed your original ROI projects in several ways. However, poorly implementing a digital Care system can cost hundreds of thousands of dollars annually in wasted time and low NPS scores. only happen more often in the B2B sales and marketing teams. Connect with Khoros Expert Product Coaches.

ROI 52
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Value Chain Solution to VoC ROI

ClearAction

Value Chain Solution to VoC ROI Lynn Hunsaker. Voice-of-the-customer (VoC) ROI can be elusive unless you’re adamantly driving customer experience transformation. The key to VoC maturity and ROI is not sophistication or breadth of market research. See the Applied Materials example: Strategic Action on B2B VoC ).

ROI 48
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Business to Business Customer Experience Leadership, With Tabitha Dunn – CB49

Customer Bliss

In this role, she leads the efforts on building out the customer experience (CX) strategy, the roadmap for driving CX improvements in all six CX disciplines and she is responsible for the centralized CX programs such as the Net Promoter Score customer listening program and the journey mapping center of excellence.

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Customer Experience in Healthcare, With Natalie Schneider – CB012

Customer Bliss

She is most proud of her role in improving the health insurer’s NPS scores in the double digits over the past 12 months and helping the organization pivot from a B2B to a B2C company. You can connect with Natalie on LinkedIn here. ” Anthem uses NPS a good deal, as well as ‘member effort.’

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5 Ways Chief Customer Officers Can Drive Net Revenue Retention

Gainsight

Though the pandemic isn’t exactly in the rearview mirror yet, we are beginning to understand the effect it’s had on B2B firms across the country — and around the world. In fact, even if you keep your sales, marketing, and product efforts static, you’d see improvements to your NRR if you invest in customer success.