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SWAGGER Magazine: Standing out in a Sea of Content

Alida

SWAGGER Magazine is North America's leading, digital-first, modern men's luxury lifestyle magazine. They help build their readers' confidence by providing them a pulse on the latest trends in fashion, grooming, entertainment, travel, culture, automotive, and more. (Part 1 of 4).

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Customer Service Focus Fuels Unprecedented Growth for Synergy Automotive

CSM Magazine

A 66 per cent increase in sales since 2012 has turbocharged success for vehicle leasing and contract hire broker Synergy Automotive. In the driving seat: Paul and Martina Parkinson with members of the Synergy Automotive team.

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Products With Plugs vs. Products With Petrol

InMoment XI

— I was reading the British car magazine, Autocar, a little while ago (the world’s oldest car magazine, no less). Charles provides some thoughts on the concern many automakers have on young people not buying cars. See what you think. View Article.

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Plugs Not Petrol?

InMoment XI

I was reading the British car magazine, Autocar, a little while ago (the world’s oldest car magazine, no less) and came across an article about young car buyers and how they had evidently ‘fallen out of love’ with driving. All sorts of data were cited about how those in their 20s and 30s were less. View Article.

Data 200
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What Can the Auto Industry Learn From Others?

InMoment XI

You may have noticed Charles Duhigg’s article “How Companies Learn Your Secrets” in this past weekend’s New York Times Magazine. The article deals with Target and how they use customer information to better understand buyer behavior. View Article.

Industry 200
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Q&A with Olivier Mourrieras, Vice President, Customer Experience Centre of Competence, E.On -- Part 1

Forrester

Here''s an objection I sometimes hear when I talk to people about how improving customer experience can boost business performance: "Sure, it sounds great for glam industries like automotive or fashion. Okay, it''s fair to say that the business value of CX is more obvious for industries that advertise in magazines with slick, glossy paper.

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Market research as a profit center: How smart companies use customer feedback to generate revenue

Alida

Its insight community, the Kelley Blue Book Blue Ribbon Panel, helps the company gather long-term consumer data from over 11,000 automotive owners and shoppers. Recently, for instance, the company partnered with MONEY for the magazine’s ‘best colleges’ issue.

Marketing 100