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Promotional Products for Every Industry: A Comprehensive Guide

CSM Magazine

Benefits of Using Promotional Products Promotional products are marketing items with a relatively low cost per impression , sometimes just a fraction of one cent per impression. For example, air fresheners and license plate frames are common sense choices for the automotive industry. Promotional products also have a long lifespan.

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Market research as a profit center: How smart companies use customer feedback to generate revenue

Alida

One of the biggest disruptions in the market research industry is the monetization of the research practice. According to research expert Ray Poynter, more insight teams are generating revenue by providing market research data and other value-added services to partners, sponsors and advertisers.

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Customer Service Focus Fuels Unprecedented Growth for Synergy Automotive

CSM Magazine

A 66 per cent increase in sales since 2012 has turbocharged success for vehicle leasing and contract hire broker Synergy Automotive. In the driving seat: Paul and Martina Parkinson with members of the Synergy Automotive team. Said Paul: “Our business is built with our customers at the heart of the process.

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5 Reasons to Boost Self-Service Using AI in Today’s Property Market

CSM Magazine

Predictions for the property market in the coming year vary widely. According to homeowner and ‘buyhavioural’ data agency TwentyCi, the residential property market is at levels not seen for a decade and the market continues to enjoy a ‘ post pandemic surge ’. Abbie Heslop at EBI.AI About the Author.

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Q&A with Olivier Mourrieras, Vice President, Customer Experience Centre of Competence, E.On -- Part 1

Forrester

Here''s an objection I sometimes hear when I talk to people about how improving customer experience can boost business performance: "Sure, it sounds great for glam industries like automotive or fashion. Okay, it''s fair to say that the business value of CX is more obvious for industries that advertise in magazines with slick, glossy paper.

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10 Ways QR Codes Can Revolutionize Customer Service

CSM Magazine

Originally designed for tracking parts in the automotive industry, QR codes have evolved far beyond their initial purpose. According to a study by Bain & Co , companies that excel at customer experience by listening to feedback grow revenues 4 to 8 percent above their market.

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Selling Cars Is About Experience, Not Specs – Start Showing People What They Want

CSM Magazine

Car advertising long relied upon a few simple points to bolster a vehicles desirability; namely horsepower, acceleration and speed, however this is no longer an option for marketers as legislation introduced in the UK means that these things are now banned in advertising due to potentially promoting reckless or unsafe driving with buyers.