BirdEye

FEBRUARY 13, 2024

With nearly 50% of people being unclear about the benefits of chiropractic care, the importance of chiropractor marketing cannot be overstated. As more healthcare seekers go online first, chiropractors need to get their digital marketing strategy right. Table of contents Why do chiropractors need marketing?

Marketing 59

Marketing Social Media How To Healthcare 59

CSM Magazine

APRIL 25, 2024

In today’s fast-paced market, businesses across the UK face numerous hurdles in attracting and retaining customers. Stay Ahead With Market Research Regular market research is vital. Utilise surveys, focus groups, and social media analytics to gather insights into customer preferences and behaviours.

Social Media 52

Social Media Customer Journeys Multi-Channel Touchpoint 52

Kustomer

MARCH 23, 2022

In a crowded marketplace, where consumers are often bombarded with marketing claims made by brands, it can be difficult for them to know who to trust. What is a Brand Ambassador? A brand ambassador is someone who promotes your product or service in their interactions with other people via relevant communication channels.

Brands 98

Brands Social Media Loyalty Omni-Channel 98

Optimove

NOVEMBER 15, 2022

As ever-increasing numbers of this generation complete higher education and take their first steps into the workforce, mobile marketers without a robust Gen Z-focused strategy won’t make it. In marketing it’s always a good idea to start with the customer and personalize every possible touchpoint. Tip #1: Make it personal. Even better?

Tips 59

Tips Gamification Engagement Marketing 59

NetBase

JUNE 5, 2020

In this trend analysis, we’ll share consumer and market intelligence around: Top shows shifting to meet consumer desires for varied experiences in entertainment. Brand advertising budgets continuing to shift towards online and social media. 89% of marketers are using social media to advertise.

Innovation 73

Innovation Brands Social Media Advertising 73

C3Centricity

JUNE 28, 2018

What does a Head of Marketing (CMO) do in their average four-year tenure to ensure that they keep their job for longer? A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. Let’s start at the beginning; marketers, what opportunities are there so that you can keep your job? Why is this?

Marketing 149

Marketing Analysis Brands ROI 149

Storyminers

JUNE 3, 2022

Because CX gives us the opportunity to use customer experience as a company’s strategy , to differentiate its brand , and to bring greater value to customers and to shareholders at the same time. Predictive analytics (using past behavior to guesstimate future behavior, then serve up interesting options) will get attention.

Trends 147

Trends Customer Experience Wireless Entertainment 147

CSM Magazine

FEBRUARY 15, 2024

Amidst an increasingly saturated entertainment industry, Swift stands as a beacon of adaptability and innovation. She seamlessly integrates her music and brand narratives across multiple platforms, from spellbinding music videos to enticing brand partnerships.

Engagement 52

Engagement Entertainment Video Analytics 52

C3Centricity

JUNE 28, 2018

A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. Perhaps it’s because CEOs don’t understand the role of a CMO or is there still an issue with the ROI of the marketing budget? Let’s start at the beginning; marketers, what opportunities are there so that you can keep your job?

Marketing 136

Marketing Analysis Brands ROI 136

NetBase

JUNE 19, 2019

With social audiences relying on other consumers (versus brands) for information and recommendations on everything from laundry detergent to Netflix shows, it makes perfect sense that brands would turn to members of their audience when marketing. This is why influencer marketing has become such a crucial tool for brands to use.

Brands 74

Brands Entertainment Social Media Consumers 74

West Monroe

FEBRUARY 13, 2024

Under Don’s leadership, Satisfi Labs has seen significant growth in the sports, entertainment, and tourism sectors, receiving investment from Google, MLB, and Red Light Management. However, as fans seek more personalized connections with their favorite brands, technology plays a crucial role.

Sports 98

Sports Tourism Entertainment Technology 98

NetBase

SEPTEMBER 26, 2019

Social analytics are immensely valuable to any business, but making the business case for it can be challenging. Or capture insight that proves how far your brand’s reach is expanding online? Our latest report, Making the Business Case for Social Analytics , answers these questions and more. Brand health protection value.

Analytics 40

Analytics Competitive Advantage ROI Entertainment 40

CSM Magazine

SEPTEMBER 27, 2023

The growing adaptation of the technology has seen its global market value clock $83 billion in 2023, a figure that is projected to increase to $936.6 Metaverse technology has conquered domains like gaming and entertainment, travel and tourism, events and conferencing, real estate, healthcare, content creation, and more.

Technology 59

Technology Tourism Travel Entertainment 59

ECXO

APRIL 10, 2024

This could involve innovative approaches to product design, unique marketing strategies, or exceptional customer service that exceeds customer expectations. This quantum-inspired approach can lead to stronger customer relationships, increased loyalty, and a competitive edge in the market.

Connections 111

Connections Customer Experience Social Media Analysis 111

Lumoa

JANUARY 3, 2023

In this video, Carlos imparts his knowledge gained through extensive experience in market research and product/service design – giving you all the tips needed for successful survey creation! Designing surveys is an important part of market research, and it requires a great deal of thought and care. Survey Design Best Practices.

Survey 394

Survey Metrics NPS Effort Score 394

NetBase

APRIL 23, 2020

Brands must be vigilant around being honest and spreading facts, not fear as they pivot to adopt a more understanding, relatable tone with their consumers. Generating positive brand mentions with credible sharing is key. Brand Mentions Must Happen. With lots of misinformation out there, it can be very easy to spread “fake news.”

Brands 67

Brands Advertising Social Media Consumers 67

NetBase

JUNE 20, 2019

Influencers are a big deal – especially for brands where aspiration to a certain lifestyle is part of the marketing strategy. Instagram is a major channel for such influencers to be found – which is why Instagram analytics should be a crucial component of your influencer strategy. Not All Influencers Are Equal. Absolutely.

Analytics 43

Analytics Entertainment Retail Brands 43

Currency Alliance

OCTOBER 12, 2020

However, it is not the customer who needs to demonstrate their loyalty to your brand, but rather you as, a business professional, who has to build loyalty with customers. Today, I am not going to teach you the basics of loyalty marketing. The way brands engage with customers will change dramatically in the next 2-3 years.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

BirdEye

AUGUST 28, 2023

And that’s even more true in a market that experiences rapid growth and constant change. Your social media profile amplifies your brand and your brand’s purpose. You can’t rely on a personal social media profile alone if you are building a brand or business. Table of contents What is a social media profile?

Social Media 52

Social Media Strategy Entertainment Multi-Channel 52

Horizon CX

DECEMBER 1, 2023

let’s explore a couple of real-world examples that illustrate the crucial link between CX and strategic goals: Amazon: Customer-Centric Innovation for Market Leadership Alignment with Strategic Goals: Amazon’s relentless focus on customer experience is tightly aligned with its strategic goals.

Customer Centricity 130

Customer Centricity Customer Journeys Automotive Fashion 130

NetBase

NOVEMBER 1, 2019

Finding new niche areas for brands to stand out is a top agency task – one that gets more challenging every day. A category that more agencies are turning toward for brand exposure these days is eSports. They help brands understand and exploit relevant trends. Brands Sponsoring eSport Athletes. Yes, as in gaming.

Brands 40

Brands Entertainment Advertising Analysis 40

NetBase

NOVEMBER 1, 2019

Finding new niche areas for brands to stand out is a top agency task – one that gets more challenging every day. A category that more agencies are turning toward for brand exposure these days is eSports. They help brands understand and exploit relevant trends. Brands Sponsoring eSport Athletes. Yes, as in gaming.

Brands 40

Brands Entertainment Advertising Analysis 40

CSM Magazine

APRIL 23, 2020

So much of marketing now centres on ‘experience’, how do we provide that for our customers, how do we encourage our buyers to invest in the story of our product and how do we encourage them to share that experience, and by extension our product, on their social channels?

Customer Journeys 52

Customer Journeys Customer Experience Marketing Social Media 52

Lithium

MAY 2, 2023

More information about the Khoros Kudos Awards can be found on the contest page on Atlas Marketing The Social Marketing Paradox - Redux Something rather curious has happened since the inception of social media. Suddenly every brand now had a mainline into their customer’s entertainment feeds. Khoros Community Classic 23.3

Entertainment 52

Entertainment Social Media Analytics Brands 52

C Space

JUNE 16, 2020

The Brand Move Roundup – June 16, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Sixteen weeks ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

Brands 52

Brands Ecommerce Social Media Advertising 52

SurveySparrow

SEPTEMBER 5, 2023

Have you ever wondered what makes some automotive brands stand out from the rest? Why do customers choose one brand over another? The answer lies in the way customers are treated throughout their journey with a brand—this is what we call the automotive customer experience. Consider your favorite coffee shop.

Automotive 52

Automotive Trends Strategy Customer Experience 52

NetBase

APRIL 21, 2020

?Monitoring social analytics for trends may sound boring, but P&G is proving how exciting – and lucrative – it can be. Partnering with a TikTok influencer, they offer a super timely example of trend analytics in action – and during a time when brands are searching for an edge in a depressed market.

Trends 68

Trends Social Media Analytics Video 68

CSM Magazine

MAY 5, 2023

These are critical skills in today’s job market. Graduates of this degree can pursue careers as editors, writers, teachers, librarians, public relations specialists, or any other profession that requires strong communication and analytical skills. Graduates can pursue careers in advertising, marketing, and public relations.

Social Media 52

Social Media Advertising Entertainment Culture 52

CSM Magazine

OCTOBER 6, 2022

and continental Europe are strategic markets for us. ” Jon Gladwish, CEO, and founder of 60K, said: “It has been a privilege working with my team at 60K to create a go-to outsourcing company for some of the most well-recognised brands in the world. and Ireland is the largest CXM market in Europe, with $7.5

Self Service 52

Self Service Entertainment Multi-Channel Telecommunications 52

Thematic

FEBRUARY 11, 2024

This year Medallia announced a self-service agile market research suite and 4 innovations in Generative AI. Last year, we wrote about how Atlassian built infinite customer feedback loop using AI which is based on similar ideas: personalized connection with users through granular feedback analytics.

Conference 62

Conference NPS Hotels Self Service 62

CSM Magazine

SEPTEMBER 8, 2023

Traditional marketing tools and retention tactics that might have worked a decade ago are now outdated in the eyes of the savvy digital consumer. For e-commerce businesses, it’s like harnessing the ever-changing winds of the market and navigating through them. As of 2022, global e-commerce sales surpassed $5.7

Loyalty 52

Loyalty Engagement Customer Engagement Omni-Channel 52

Brandwatch CX

JANUARY 29, 2024

Our social media marketing guide will get you going on that front. Fashion and beauty brands, for example, will see much better lead gen results on Instagram than we ever will. You can do this very well with Brandwatch Analytics , but there are free social media monitoring tools that can get some of the same results.

Social Media 98

Social Media Tips Groups Brands 98

Lithium

MARCH 1, 2022

Planning a TikTok marketing strategy can be daunting at first. The trouble here is that TikTok marketing isn’t like marketing on other social media channels; businesses have to buy into existing trends and make their content not only relevant but casual and entertaining. Hello to all of our Atlas members! Save your spot.

e-support 52

e-support Entertainment Analytics Social Media 52

Alida

SEPTEMBER 22, 2016

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. The two-day annual conference featured keynotes and presentations by some of the world’s leading customer-centric brands. Look forward to reading his book!

Innovation 100

Innovation Marketing Social Media Healthcare 100

Think Customers

OCTOBER 5, 2020

Marketers are eager to engage TikTok’s rapidly growing audience but like any platform, there’s an art and a science to creating content that will resonate on the video app. What makes TikTok such a compelling platform for consumers and marketers? It’s extremely entertaining. TikTok has about 100 million monthly active U.S.

Marketing 52

Marketing Strategy How To Omni-Channel 52

BirdEye

MARCH 15, 2023

If you’re a marketer or business owner looking to stay ahead of the competition, understanding social media demographics is essential. If a brand’s target audience is primarily females aged 18-24, they most likely benefit by focusing their efforts on platforms such as Instagram and Snapchat.

Social Media 52

Social Media Data Entertainment Groups 52

NetBase

FEBRUARY 21, 2019

For some use cases such as real-time brand monitoring and alerting in the event of a crisis, a few months may be sufficient to alert you to a sudden change in mention volume and sentiment. But for tracking sponsorship opportunities, advertising ROI and half-time entertainment, game day analysis is really important. We think so!

Analytics 40

Analytics Industry Social Media Analysis 40