InMoment XI

DECEMBER 22, 2022

If your brand isn’t capturing customer feedback, unfortunately it won’t know how to improve—this is where the voice of customer (or “VoC”) comes in. In this stage, you have the opportunity to set up a strong foundation for your program; a strategy that aligns with the overall business values, financial objectives, and brand promises.

Voice of Customer 558

Voice of Customer Examples Strategy Net Promoter Score 558

CloudCherry

SEPTEMBER 26, 2018

Predictive analytics offers a unique benefit in that they allow a company to preemptively know what a customer is going to want, feel, or do within a product or application. Predictive analytics help align and improve the customer experience. Align – deliver insights across the organization, democratizing the data.

Analytics 221

Analytics Customer Experience Analysis Customer Journeys 221

CloudCherry

SEPTEMBER 26, 2018

Predictive analytics offers a unique benefit in that they allow a company to preemptively know what a customer is going to want, feel, or do within a product or application. Predictive analytics help align and improve the customer experience. Align – deliver insights across the organization, democratizing the data.

Analytics 240

Analytics Customer Experience Analysis Customer Journeys 240

C3Centricity

APRIL 23, 2024

The rapid evolution of today’s digital landscape only compounds these challenges, demanding strategic agility and an analytical mindset from today’s marketing leaders. By creating valuable content that resonates with their target audience, brands can foster engagement, build community, and drive conversions without hefty ad spending.

ROI 226

ROI Marketing Social Media How To 226

Gainsight

MAY 12, 2022

That’s why product analytics is a razor-sharp tool for product leaders. Product analytics is the machete that you can use to slice through the thickest feedback and shape your product growth strategy. In this article, we lay out the five ways product analytics enhance your customer’s experience and make your job easier.

Analytics 105

Analytics Customer Experience Roadmap Feedback 105

delighted

AUGUST 10, 2021

That’s why we’re excited to announce our brand new Delighted Core Certification program: a free learning course and exam that takes you through all of the ins and outs of Delighted so you can become your organization’s CX rockstar. The Core Certification course includes six modules, six quizzes, a hands-on activity, and a final exam.

Course 98

Course Survey Feedback Video 98

Thematic

MAY 22, 2023

Predictive Operational Data Analytics combined with the high-value signals that come from NLP provide amazing insights on all three. So what is Predictive Operational Data Analytics about? Here is one way to think about text analytics. That’s it. And guess what? Themes and theme groups are the key characteristics of NLP.

Analytics 62

Analytics Data Contact Center Analysis 62

NetBase

DECEMBER 31, 2019

This is entirely workable, as every brand has a unique voice to share with the world. And finding what that is – from a consumer standpoint – requires social analytics. The Brand Voice Consumers are Hearin. Customer experience (CX ) is everything, and leading brands know this. Oftentimes, you are not.

Analytics 60

Analytics Brands Consumers Trends 60

NetBase

JULY 20, 2020

Social Media Analytics is often misunderstood, because the social media itself is misunderstood! Social media isn’t about brands. And it’s a place for brands to observe these interactions and connect with consumers. This is where Social Analytics comes into play. What Is Social Analytics?

Social Media 104

Social Media Analytics Net Promoter Score Analysis 104

NetBase

JULY 20, 2020

Our social media analytics guide offers brands and businesses an abundance of insights to apply in all areas of operations. Usually brands get a bit turned around when initially exploring these options, as keeping tabs on which tools to use and how to use them is time consuming! What Is Image Analytics?

Social Media 96

Social Media Analytics Analysis Consumers 96

NetBase

APRIL 18, 2019

Monday April 22 is Earth Day – and unlike quirky holidays that might not work for everyone, all brands can take part in this particular day of observation. Even if you don’t believe climate change is affecting the planet – or that it’s even a thing – Earth Day offers a huge opportunity for brands to be part of the conversation.

Analytics 61

Analytics Brands Analysis Course 61

NetBase

OCTOBER 22, 2019

Kim Kardashian West’s SKIMS were initially envisioned as Kimono, but the brand confusion – and cultural appropriation concerns – led the mega-star down a different path. One that social analytics helps brands identify the first time around, to avoid this sort of confusion and its corresponding price tag! Kimono, Oh No.

Analytics 40

Analytics Brands Social Media Multi-Channel 40

NetBase

SEPTEMBER 4, 2020

Brands need to create a lean, mean data capturing machine that can aggregate, analyze and inform enterprise-wide decision-making. It’s not, of course. Your brand requires a Martech Stack that provides flexibility and robust capabilities to track ROI and identify potential relationships that brands may otherwise miss out on.

Tools 98

Tools Brands Ecommerce Advertising 98

NetBase

MAY 16, 2019

And it’s why we see fashionable new shoe brands highly sought-after this Spring. Let’s look at social analytics around them to uncover the full story. Whether you’re a shoe brand looking to take part, or any other fashion retailer trying to connect to your audience , talking about shoes could make you a “shoe-in.”.

Analytics 54

Analytics Brands Fashion Ecommerce 54

NetBase

OCTOBER 22, 2019

Kim Kardashian West’s SKIMS were initially envisioned as Kimono, but the brand confusion – and cultural appropriation concerns – led the mega-star down a different path. One that social analytics helps brands identify the first time around, to avoid this sort of confusion and its corresponding price tag! Kimono, Oh No.

Analytics 40

Analytics Brands Social Media Multi-Channel 40

BlueOcean

NOVEMBER 13, 2023

Voice of Customer analytics: Everything you need to know Customer experience is, we believe, the core of excellent customer care. And voice of the customer (VoC) analytics is one valuable piece of the CX puzzle. And UX, of course, is the glue that holds it all together. “By Wise words from CallMiner.

Customer Care 177

Customer Care Trends Multi-Channel Contact Center 177

TechSee

MAY 21, 2019

And now, with the help of emotion analytics, more companies are tuning into their customers’ feelings in an attempt to learn what makes them tick. This customer’s emotions will eventually determine their brand loyalty and likelihood of churning. What is emotion analytics? It’s no secret that emotions drive behavior.

Analytics 137

Analytics Innovation Customer Experience Analysis 137

NetBase

AUGUST 13, 2020

Understanding consumer habits is key to brands seeking to capture consumer hearts and attention. And brands are finding that the importance of differentiating their offering for distinct segments is super important this pandemic season for precisely that reason. Everything the social web offers, your brand should be analyzing, in fact.

Consumers 97

Consumers Brands Social Media Analytics 97

CloudCherry

AUGUST 21, 2018

The four most important actions to track within the customer lifecycle, in terms of setting up proactive support are: When do they come in contact with your brand? Luckily for you, you don’t even really need any fancy analytics tools to get this information, though matching it up with the data above can prove tricky without them.

Customer Journeys 150

Customer Journeys Analytics Analysis Self Service 150

Comm100

NOVEMBER 3, 2017

How are you supposed to find social media training activities and courses that will bring everyone up to speed? The following blog post will give you helpful training tips, social media training exercises, and a brief list of courses that will help your social media team rise above and beyond. Where to Start.

Social Media 117

Social Media Course Training Marketing 117

NetBase

MAY 13, 2020

Just as cell phones have doubled and adapted as business and personal tools, so have brands during the pandemic edition of working from home. Brands are people too, after all. Brands Are People Too. Now is the time to take notes on B2C marketing tactics, as brand consumers everywhere want a more personal experience.

B2C 98

B2C B2B Brands Trends 98

NetBase

OCTOBER 25, 2019

Basing important strategic decisions on AI-powered social analytics , at least in part, is wise. But only if the analytics are auditable. Maybe the client figures out the social analytics tool in question isn’t the most accurate option on the block. And something your social analytics really should have alerted you to!

Analytics 40

Analytics Brands Tools ROI 40

NetBase

OCTOBER 25, 2019

Basing important strategic decisions on AI-powered social analytics , at least in part, is wise. But only if the analytics are auditable. Maybe the client figures out the social analytics tool in question isn’t the most accurate option on the block. And something your social analytics really should have alerted you to!

Analytics 40

Analytics Brands Tools ROI 40

NetBase

JULY 20, 2020

That number has undoubtedly risen, and every photo not included in your social analytics is an opportunity missed. series continues with the importance of image analytics, and options for brands to bring this technology into their data operations. Why Image Analytics, and Why Now ? Our “What Is?” And you can.

Analytics 60

Analytics Social Media Analysis Brands 60

Lithium

JUNE 27, 2022

Take a deep dive into reading between the lines of your TikTok analytics and why they’re unlike any other. It’s possible that it’s been a recent challenge to understand how your brand could fit into this social engagement circus. Vine vastly limited a brand's ability to set up sponsored accounts. Compare TikTok for a moment.

Analytics 52

Analytics Engagement Social Media Video 52

C3Centricity

NOVEMBER 4, 2019

Brand Building. Many large CPG companies, such as P&G, Coca-Cola and Nestle, have changed the name of their Marketing departments in the past twenty years, to Brand Building. And with few exceptions, they prioritised thoughts about themselves and their brands, and rarely took their customers’ perspective.

Customer Centricity 149

Customer Centricity Brands Advertising Consumers 149

NetBase

APRIL 5, 2019

April 2019 Update: Our list of free social media analytics tools has been refreshed for 2019 – check it out below! That includes product and service offerings, of course, but it also extends into the shopping experience, customer care, and what your brand stands for. WHAT IS SOCIAL MEDIA ANALYTICS?

Social Media 99

Social Media Analytics Tools Marketing 99

NetBase

OCTOBER 5, 2018

So why are brands missing so many opportunities on the customer experience analytics front? The 2018 Consumer Experience Analytics Report highlights the ways brands are on target – and the areas where they need to better their aim. This is great, of course, but what does that really mean? We’ll get back to that.

Omni-Channel 45

Omni-Channel Analytics Consumers Report 45

Answer Dash

JUNE 4, 2019

Predictive analytics have given way to a new data economy. The current inflection point comes as massive-scale predictive analytics becomes a reality, and the implications of this are both far and wide reaching. and will expect similar experiences with all brands they interact with, or simply take their business elsewhere.

Analytics 77

Analytics Customer Experience B2C Healthcare 77

BirdEye

JULY 31, 2023

How do brands collaborate with a social media content creator? On the other hand, social media managers oversee the strategy, planning, and execution of a brand’s social media presence. How do brands collaborate with a social media content creator? Table of contents What is a social media content creator?

Social Media 52

Social Media Brands Multi-Channel Video 52

NetBase

JULY 21, 2020

What better way to start off a new client project than with social analytics? If your brand or agency is not doing this to kick off each engagement, it’s missing out on next level, actionable insight. Avoiding Preconceptions & Letting Social Analytics Tell the Story. Social Analytics’ Time to Insight.

Analytics 52

Analytics Analysis Consumers Social Media 52

NetBase

NOVEMBER 2, 2018

How else will you know if you’re on track to achieve your goals, or in need of a course correction? Furthermore, how will stakeholders feel about investing in the social analytics tools you need if there’s no proof they’re worth it? ROI isn’t a singular thing all brands measure equally. For that reason, the question “Why?”

ROI 60

ROI Analytics Measurement How To 60

NetBase

FEBRUARY 28, 2020

Wondering why most social marketing campaigns fail to meet brand expectations? It’s because they’re long on expectations and short on insight – and it’s why having a strategic social analytics program is so essential. Our latest report shares Five Steps to Building a Successful Social Analytics Program. Protect brand reputation.

Analytics 60

Analytics Automotive ROI Metrics 60

NetBase

MARCH 4, 2020

Consumer love is a like a hockey puck face-off at the start of a game, with brands vying to gain control of the consumer conversation. So, it’s no wonder that brands are seeking uncomplicated access to social analytics insight. Brands really don’t have the luxury of time in these high-stakes online marketing days.

Analytics 60

Analytics Social Media Analysis Consumers 60

NetBase

MAY 15, 2020

Brands recognizing their importance with funding PPE (personal protective equipment) or other gear, are also realizing that broadcasting the good they’re doing is really all they can do right now. Brands are seeing the opportunity to help, and many are answering the call. Brands Making Month-long Efforts. Let’s check it out!

Brands 98

Brands Healthcare Hospitality Transportation 98

NetBase

JULY 3, 2019

We’re here to help with nine niche audiences that social analytics reveals for brands and agencies – an ‘off the beaten path’ collection to inspire exploration, ideation, and (very likely) category domination! Every day’s a holiday with social analytics – particularly when it’s powered by Next Generation AI. Adventurers.

Analytics 49

Analytics Brands Trends Ecommerce 49

NetBase

DECEMBER 14, 2018

As we discussed in our 2019 predictions post , we know that Artificial Intelligence (AI) is going to play a bigger role in social analytics moving forward. Of course, we’ve already incorporated AI into the technology that enables our social analytics solutions. How does that impact social analytics ? Of course not.

Analytics 62

Analytics Course Consumers Technology 62