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Untangling the Modern Customer Journey: A Guide to Effective Marketing Attribution – Part 1

Optimove

We begin this three-part series with the basics – the intricacies of the modern customer journey – and shed light on its various stages and steps. The (modern) Customer Journey In today’s dynamic e-commerce landscape, understanding the customer journey has become more critical than ever.

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Dynamic video content moderation and policy evaluation using AWS generative AI services

AWS Machine Learning

Organizations across media and entertainment, advertising, social media, education, and other sectors require efficient solutions to extract information from videos and apply flexible evaluations based on their policies. Popular use cases Advertising tech companies own video content like ad creatives.

Policies 113
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The Psychology of Consumer Buying Behavior: Understanding How and Why People Buy

SurveySparrow

Understanding consumer behavior is crucial for businesses to create effective marketing strategies that appeal to potential customers and lead to increased sales. The first research on the topic was conducted by John Dewey in the early 1900s, who examined how advertising affects consumer behavior.

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The ultimate guide to Facebook Shops in 2023

BirdEye

Facebook Shop vs. Facebook Marketplace Facebook Shops vs. other e-commerce platforms What do you need to set up Facebook Shops? The presence of Facebook Shop also drastically impacts the success of your targeted advertising programs. Facebook Shops allow customers to peruse your offerings without leaving the platform.

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Referral marketing software for the win: Our top 20 picks

BirdEye

We’re living in an era of customer engagement, where every delighted client can become your best marketer. This strategy transforms satisfied customers into brand champions who actively refer new business. This strategy transforms satisfied customers into brand champions who actively refer new business.

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Moderate your Amazon IVS live stream using Amazon Rekognition

AWS Machine Learning

An automated moderation solution supporting a human in the loop (HITL) is increasingly needed. The solution presented in this post is designed to optimize cost by allowing you to define moderation rules to customize sample frequency, ignore similar image frames, and other techniques.

Video 86
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Elevate your marketing solutions with Amazon Personalize and generative AI

AWS Machine Learning

However, generative AI alone isn’t enough to deliver engaging customer communication. Customers can use Amazon Personalize and generative AI to curate concise, personalized content for marketing campaigns, increase ad engagement, and enhance conversational chatbots. Dear , Desiring the cozy feel of fall? No problem!