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Powerful Examples of Personalization in Advertising

Ecrion

If you were able to make your average customer transaction rate six times higher than it currently is, how much more would your business be able to accomplish? Personalization advertising tactics are incredibly effective—but shockingly, about 70% of companies don’t bother to personalize their marketing efforts in any way.

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Personalized Retargeting 

Optimove

Personalized Retargeting is a form of advertising that targets customers that have previously visited a website or interacted with a brand. Moreover, by showing customers relevant products and highlighting specific offers, users are more inclined to continue browsing and eventually complete the purchase they were deciding on before.

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The Best Marketing Certification Courses for Marketing Professionals

ReviewTrackers

There’s a growing amount of training courses and certifications for the modern-day marketer. We here at ReviewTrackers rolled up our sleeves and sought the opinions and experiences of marketing professionals, asking them about the best and most essential marketing certification programs and courses. Website: [link]. Cost: Free.

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3 Steps For Capturing the Voice of the Customer

Kustomer

Put simply, VoC is a process for listening to customers to create a better product or service and customer experience. Data from customers can be used in a variety of ways to make business decisions better suited to your customer base. Analyze the Data.

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Expectations: The Mother of All Frustrations

CX Journey

Now think about your customers. Expectations, of course. Customers come to do business with you because they have a set of expectations, including: "I heard they have the best [insert product here]." "I Not so good, I'm sure. Frustrated? Disappointed? Questioning the person and the relationship? Think about what frustrates them.

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How Tracking Customer Analytics & Experience Can Help Increase Sales

ProProfs Chat

This data can provide unique, actionable insights that can transform the way you run your sales, marketing, and customer service departments. Customer analytics helps take the guesswork out of running a business. Of course, individuals are unpredictable. How Can Customer Analytics Improve Your Business?

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Building Loyalty: B2B Digital Marketing and Customer Retention Nowadays

Amity

To be specific, it is estimated that customers, who had bought from you 2 times before, convert (make a store purchase) 9 times more often than those who were your first time buyers. On top of all that, the whole process of attracting new customers is 6-7 times more expensive than keeping the old ones.