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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value. This actually is not true.

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Building Lasting Connections: The Power of Customer Loyalty in Retail

SurveySensum

Building Lasting Connections: The Power of Customer Loyalty in Retail In today’s fast-paced and crazy competitive retail world, customer loyalty is like the secret sauce for staying ahead of the game. But, let’s be real, building and nurturing customer loyalty in retail isn’t a walk in the park.

Retail 52
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Building Loyalty: B2B Digital Marketing and Customer Retention Nowadays

Amity

To be specific, it is estimated that customers, who had bought from you 2 times before, convert (make a store purchase) 9 times more often than those who were your first time buyers. On top of all that, the whole process of attracting new customers is 6-7 times more expensive than keeping the old ones.

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Beyond the Hotel: Earning Guest Loyalty with Hospitality Tech

Currency Alliance

By owning this more complete customer journey, the hotel has the opportunity to deliver better experiences and to earn greater guest loyalty. Koridor enables customers to virtually tour and select their own rooms, and the Hilton mobile app helps guests avoid lines, reduce check-in times or access complementary services.

Hotels 40
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Your CX Playbook for Financial Services

Kustomer

CX involves both direct interactions initiated by the customer, and also indirect interactions the customer has with the organization: for example, when a customer sees a wealth management company’s advertisement on a billboard or follows a bank on social media. Through technology, of course!

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Digging Deeper into Net Promoter Score

Second to None

NPS is a metric that is used to measure customer loyalty and satisfaction. Numerous organizations have adopted it over the course of the past two decades. It serves as an overarching measurement of customer sentiment, streamlining customer satisfaction and loyalty into a tangible metric.

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How to Drive Mobile Customer Engagement and Increase Product Feedback

SurveyGizmo

Of course, there are exceptions to every rule, but these generalizations are a great starting point to make informed decisions. If you work in mobile marketing or advertising , demographic information is critically important. Now, just imagine the incredible power you’d have if you could retarget customers based on these shifts.