Currency Alliance

APRIL 15, 2024

However, if you offer the points/miles that your customers are already collecting – i.e., a partner’s points – the customer will be much more motivated to engage, and you will collect a lot more data. But if 90% of your customers don’t buy your items very often, they’ll struggle to reach $25 in points per year.

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Loyalty Programs Loyalty Airlines Banking 52

Currency Alliance

FEBRUARY 26, 2019

For example, to maximize LTV, you need to increase share of wallet among not only existing, frequent customers, but also grow the business with those mid- to long-tail customers that resemble your best customers – but just don’t shop with you as often as they could. demonstrating environmental responsibility.

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Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

JUNE 19, 2019

By the end of the programme’s first year, loyalty members made up 44% of Tarte.com revenue, despite only making up 21% of the total customer base. Customer journeys to the moment of purchase are highly complex and too few brands are engaging with key steps along the way, to understand why customers buy, or fall out of the funnel.

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Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

FEBRUARY 10, 2020

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. Of course, loyalty programs partly reflect their local economies.

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Loyalty Programs Loyalty How To Hotels 52