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Personalized Retargeting 

Optimove

Personalized Retargeting is a form of advertising that targets customers that have previously visited a website or interacted with a brand. Moreover, by showing customers relevant products and highlighting specific offers, users are more inclined to continue browsing and eventually complete the purchase they were deciding on before.

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How to Drive Mobile Customer Engagement and Increase Product Feedback

SurveyGizmo

Of course, there are exceptions to every rule, but these generalizations are a great starting point to make informed decisions. If you work in mobile marketing or advertising , demographic information is critically important. Now, just imagine the incredible power you’d have if you could retarget customers based on these shifts.

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How Can You Measure Returns On Customer Experience | Customer Experience Management

SurveySparrow

Knowing your customers is, after all, the first step to an effective customer experience strategy. A well-managed customer experience involves active oversight of all aspects of your customer journey, including ROI. But how do you measure returns on customer experience? Customer Effort Score Surveys.

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Loyalty programs: should you issue your own points or miles?

Currency Alliance

However, if you offer the points/miles that your customers are already collecting – i.e., a partner’s points – the customer will be much more motivated to engage, and you will collect a lot more data. But if 90% of your customers don’t buy your items very often, they’ll struggle to reach $25 in points per year.

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7 Customer Marketing Strategies to Increase SaaS Retention

ChurnZero

Moderators keep their eyes on the road (and clock) to make sure speakers don’t veer the discussion too far off course, get stuck in a tangent, or miss a main point. Although case studies primarily support bottom-of-funnel marketing, they can also benefit other customers by sharing new or unique ways of using the product. .

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Business surveys – 16 free questionnaire templates you can download

Qualtrics

This one’s especially useful if you run an ecommerce site, although it’s good practice for any business with a web presence (which these days is pretty much every business) to check in with customers on how their site is performing. Customer segmentation survey. Learn more about customer segmentation. Customer service survey.

Survey 29
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Hyperlocal social media marketing for local businesses

BirdEye

Hyperlocal social media marketing, or hyperlocal advertising, is a strategy that zeroes in on a narrowly defined audience within a local area. It’s the difference between advertising to an entire city, state, or country versus focusing on a single neighborhood. Q: What are the disadvantages of hyperlocal marketing?