Maru Group

AUGUST 31, 2022

By Maru Entertainment & Technology | August 31, 2022. Maru’s Entertainment and Technology team found that one in four adults were somewhat (11%) or very (14%) likely to place a bet on at least one game in the opening week. Interest is driven by younger consumers. For advertisers, there is a potential upside to this.

Sports 72

Sports Entertainment Advertising Study 72

CSM Magazine

APRIL 4, 2024

This sector has experienced an amazing transformation over time, driven by shifting consumer demands and technology advancements. Having exceptional customer service becomes essential for casinos in the highly lucrative gaming sector. For online casinos to be successful, providing excellent customer service is a must.

Customer Service 40

Customer Service Entertainment Exceptional Customer Service Hospitality 40

Gravy Analytics

JULY 12, 2019

Each location a consumer visits and event they attend provides valuable information about what that person is interested in – and what they may purchase next. Businesses can use this data to effectively learn about and target advertisements to the consumers most interested in their products or services.

Advertising 40

Advertising Data ROI Automotive 40

BirdEye

MAY 3, 2023

And one of the first distinctions you’ll look for when choosing your channel is its ability to reach businesses versus consumers. Channels that help you reach businesses are called B2B (Business to Business) marketing channels, and those that help you reach direct consumers are called B2C (Business to Consumer).

Marketing 98

Marketing B2C Social Media Multi-Channel 98

Gravy Analytics

APRIL 15, 2019

Gravy Analytics uses anonymous, mobile location signals to understand where people go in their daily lives, and give brands new visibility into the offline customer journey. These location-derived insights power our industry-leading audiences that enable advertisers to reach engaged consumers…

Entertainment 64

Entertainment Travel Company Advertising 64

Maru Group

NOVEMBER 12, 2020

Maru/Matchbox’s market research technology and media teams have been tracking streaming service trends over several years , but as the market has matured and consumer demand has increased during the pandemic, we decided to take a fresh look at where the streaming market is heading and how consumer behaviors may be shifted over the long-term.

Consumers 52

Consumers Entertainment Video Trends 52

CSM Magazine

SEPTEMBER 22, 2022

You know how important customer service is for your business. Being customer-centric means never letting any question from your customer go unanswered or any email not responded to. Video ads can help you improve your customer service by leaps and bounds (in comparison to traditional means.). They’re personal.

Video 52

Video Customer Service Entertainment Advertising 52

NetBase

JUNE 5, 2020

In this trend analysis, we’ll share consumer and market intelligence around: Top shows shifting to meet consumer desires for varied experiences in entertainment. Brand advertising budgets continuing to shift towards online and social media. 89% of marketers are using social media to advertise.

Innovation 73

Innovation Brands Social Media Advertising 73

Gravy Analytics

JUNE 3, 2019

Location intelligence is a relatively new term in marketing, but one that is gaining popularity as consumers demand more relevant content and offers. Broadly defined, location intelligence is a type of business intelligence based on the physical locations consumers visit. Audience Targeting for Advertising.

Automotive 92

Automotive Advertising Retail ROI 92

CSM Magazine

MAY 12, 2022

While owning a vacation rental can work in your favor, the key to generating income boils down to quality customer service and experiences. How can you ensure you’re providing the best customer service and experience? Advertise On Multiple Platforms. Consider these suggestions below.

Customer Experience 52

Customer Experience Tips Travel Entertainment 52

Alida

JANUARY 5, 2018

Marketers are always looking for new ways to create experiences that resonate with customers, and 2018 will be no different. And although fads come and go—think unicorn hair and frappuccinos—there are some trends that will stick in the coming year and affect how businesses interact with customers. CMOs become customer-obsessed.

Marketing 0

Marketing Multi-Channel Advertising Tourism 0

ShepHyken

AUGUST 14, 2020

He writes about the importance of ensuring a positive customer experience, especially during a world crisis. The customer experience (also referred to as CX) seems like a simple concept. Put simply; customer experience can be defined as thoughts and feelings that the consumer associates with the brand.

Tips 128

Tips Customer Experience Social Media Insurance 128

Alida

AUGUST 1, 2017

At CX and the City on July 18th, industry leaders from Refinery29, Bustle, Elizabeth Arden and Audible shared how they are approaching the biggest challenges and opportunities in customer experience. The night’s engaging conversation revealed how top brands keep pace with the digital-first customer and enhance their lifetime value.

Entertainment 124

Entertainment Advertising User Experience Consumers 124

SurveySparrow

MARCH 19, 2024

About 68% of customers prefer watching video content to reading articles, and 83% of marketers say videos help with lead generation. Videos can help your lead generation by: Boosting social engagement: Videos are easy to consume, especially on social media. Customers buy the “why.” Google also prioritizes video content.

Video 95

Video Strategy Marketing Social Media 95

Michelli Experience

MARCH 25, 2016

Living in the information age where there’s YouTube, from which hours are consumed for entertainment, as well as different social media platforms like Facebook and Twitter—everything has evolved to accommodate a more visual and tech-savvy generation. It helps potential customers warm up to a product.

Video 100

Video Entertainment Customer Service Social Media 100

C3Centricity

OCTOBER 22, 2020

So if bricks and mortar stores are in difficulty, are we helping our customers to buy online? Capturing Customer Data. Online, even more than offline depends upon capturing customer data. We collect masses of information from our (potential) customers and then probably do very little with it all. I don’t even think so.

Retail 218

Retail Advertising Course Survey 218

CSM Magazine

SEPTEMBER 8, 2023

But as the industry matures, so does the challenge of keeping customers loyal and engaged. Yet, this boom also means that online stores face stiff competition in attracting and retaining customers. It’s vital to maintain customer trust. As of 2022, global e-commerce sales surpassed $5.7

Loyalty 52

Loyalty Engagement Customer Engagement Omni-Channel 52

AWS Machine Learning

DECEMBER 14, 2023

Text-to-image generation is a rapidly growing field of artificial intelligence with applications in a variety of areas, such as media and entertainment, gaming, ecommerce product visualization, advertising and marketing, architectural design and visualization, artistic creations, and medical imaging.

Entertainment 92

Entertainment Guidelines Advertising Resources 92

AWS Machine Learning

DECEMBER 20, 2022

The IMDb and Box Office Mojo Movies/TV/OTT licensable data package provides a wide range of entertainment metadata, including over 1 billion user ratings; credits for more than 11 million cast and crew members; 9 million movie, TV, and entertainment titles; and global box office reporting data from more than 60 countries.

Entertainment 80

Entertainment Data Video Resources 80

Kustomer

MARCH 23, 2022

In a crowded marketplace, where consumers are often bombarded with marketing claims made by brands, it can be difficult for them to know who to trust. They can range from social media influencers who represent your company for sponsorship to your everyday consumer who’s simply evangelical about a brand they love.

Brands 98

Brands Social Media Loyalty Omni-Channel 98

ReviewTrackers

SEPTEMBER 1, 2020

Yelp is one of today’s most popular online review sites, with the unique power to influence purchase decisions and consumer behavior. The 5 most reviewed business categories are: shopping; restaurants; home and local services; beauty and fitness; and arts, entertainment, and events. Consumers often check Yelp. Yelp Factsheet.

Advertising 81

Advertising Automotive Study Entertainment 81

Oracle

MARCH 1, 2021

In celebration of Women’s History Month, we’re highlighting some of the top female pioneers in customer experience (CX). Today, women in CX are driving innovation, rethinking what the customer experience means, and bringing these insights to new industries and audiences adapting to today’s fast-changing landscape.

Technology 81

Technology Advertising Customer Experience Professionals Innovation 81

NICE inContact

JANUARY 3, 2018

Over the last couple years, there’s been a shift in the content of television and radio commercials from product features to customer experience. It appears companies have realized that they can no longer compete on product alone, as the feature parity gap can be closed and surpassed by the competition, and consumers have so many options.

Contact Center 68

Contact Center Customer Experience Advertising Entertainment 68

CSM Magazine

AUGUST 4, 2023

In today’s fiercely competitive business landscape, customer engagement plays a pivotal role in establishing enduring relationships with your target audience and fueling business growth. So, let’s explore these customer engagement ideas and discover how they can help you boost your business to new heights.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

BlueOcean

JULY 5, 2016

In our world, it’s a little bit soul crushing to know that one third of people in the US would choose to clean a toilet over talking with customer service. If the call to customer care is a dreaded and distasteful last resort, how do we adapt and improve the experience? The Facts About Social Customer Care.

Customer Care 120

Customer Care Social Media Contact Center Entertainment 120

TechSee

SEPTEMBER 21, 2021

No longer are consumers watching news, entertainment, and sports over a limited number of channels at specifically scheduled times of the day. On the one hand, this transition has caused cablecos to steadily lose customers. million customers cancelling their subscriptions during the first quarter of 2021.

Self Service 41

Self Service Entertainment Advertising Return on Investment 41

Experience Investigators by 360Connext

MARCH 16, 2015

Our Chief Customer Experience Investigator™ Jeannie Walters is in Austin gathering evidence from South By Southwest Interactive. We’ll be laying it all out on the table and breaking out our magical magnifying glass to find out what the latest tech will really mean for customer experience. Free webinar this Thursday.

Customer Experience 110

Customer Experience Conference Telecommunications Automotive 110

ThriveableBiz

NOVEMBER 13, 2023

Customer-driven innovation to scale -up your business To scale-up your business you have to be focused on what the customer wants and needs. We often get tangled with our personal dreams, and forget the most important people, our customers. Ultimately, it’s about what will really motivate customers to do business with you.

Innovation 52

Innovation Entertainment Customers Customer Focused 52

Kayako

MARCH 2, 2017

Identifying the service our customers want can be like trying to hit a clay-pigeon. We want to do our best to deliver the best support to our customers. But your customer and their desires can be moving targets. Customer needs and customer expectations are the two most confused aspects of customer service.

Customer Expectations 144

Customer Expectations Airlines Social Media Competitive Advantage 144

ReviewTrackers

DECEMBER 4, 2018

Yelp is one of today’s most popular online review sites, with the unique power to influence purchase decisions and consumer behavior. The 5 most reviewed business categories are: shopping; restaurants; home and local services; beauty and fitness; and arts, entertainment, and events. Consumers often check Yelp. Yelp Factsheet.

Advertising 84

Advertising Automotive Study Entertainment 84

BirdEye

AUGUST 28, 2023

Your potential customers are doing more on social media platforms than sharing cat memes. You can splash with an up-to-speed social media strategy on the best marketing methods to reach potential customers. Creating an emotional connection with your customer base is easier than you think.

Social Media 52

Social Media Strategy Entertainment Multi-Channel 52

Forrester's Customer Insights

MAY 11, 2020

Advertisers are decreasing media budgets, which is leading to decelerating ad revenue for many of Silicon Valley’s largest companies. But consumers are seeking entertainment and connection […]. The global economy is in a recession.

Entertainment 38

Entertainment Marketing Advertising Connections 38

CSM Magazine

JULY 17, 2023

Growth of Audience Loyalty: Audience loyalty refers to the degree of consumer support and satisfaction with a particular brand or product. When users find value in your content, they are more likely to become repeat customers and remain unaffected by competitors’ actions. Such publications are likely to have a negative impact.

Competitive Advantage 52

Competitive Advantage Tips Entertainment Social Media 52

CSM Magazine

JULY 8, 2021

Companies that use behavioral advertising penetrate through users’ privacy. Consumers find such personalization intrusive and menacing. Study the profile of your typical customer, and tailor your ads accordingly. Make sure your ads will be shown to consumers who may need your products or services. Outdated Design.

Social Media 52

Social Media Entertainment Video Advertising 52

NetBase

MARCH 27, 2020

Able to stay one step ahead of consumers, offering what they want, when they want it, ecommerce brands using social insight have early access to consumer conversation and are winning market share. And they noticed a theme among consumers: Keto. eCommerce Consumers Kicking It with Keto. billion in 2024.

Ecommerce 52

Ecommerce Brands Marketing Social Media 52

SmartMessage Blog

OCTOBER 27, 2022

Today, all brands spend a lot of effort on customer journey maps, that is, creating new customers and retaining their existing customers. From the moment of entering the customer’s radar to the phase of loyalty and advocacy, every touch matters. What is a Customer Experience Map?

Customer Journeys 40

Customer Journeys Customer Experience Omni-Channel Analysis 40

Optimove

FEBRUARY 10, 2022

Well, when it comes to shopping habits and consumer behavior that’s a no-go. And “Old” challenges, those of 2020, are still here: Travel, hospitality, entertainment, and others still endure hard times; political and social unrest still change behaviors. Lockdowns are still here. April: Mission Control changes the game.

CRM 52

CRM B2B Advertising Entertainment 52