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[Experience Action Podcast] CX Pulse Check – March 2024

Experience Investigators by 360Connext

Unlock the future of customer experience as I, Jeannie Walters, team up with Greg Kihlström from the Agile brand to dissect the fascinating blend of strategy and technology that’s shaping how we interact with businesses today. Will this approach truly empower customers or is it merely a stepping stone to a fully digital future?

Banking 178
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6 Ways to Improve Omnichannel Customer Experience

Lumoa

In fact, several companies, ranging from media to finance, are already investing in an omnichannel customer experience to boost their sales and revenue. You can also achieve similar figures by building an omnichannel customer experience tailor-made for your business. In This Article: What is omnichannel marketing customer experience?

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Customize Banking Statements for Greater Customer Experience

Ecrion

Creating a great customer experience is paramount to the success of your company, no matter the industry. There are many ways in which companies can do this, but for the financial industry, the easiest way is through banking statements. Your customers receive banking statements every month.

Banking 40
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7 Reasons Why Customer Experience is the Next Competitive Battleground

Retently

Customers are no longer buying products and services– they are buying experiences delivered via the products and services.” – Gregory Yankelovich In a world where your potential competitors are just a click away, customer experience is the new marketing battleground. and that’s exactly what customers want.

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Implications of interchange fees for loyalty marketing

Currency Alliance

So how should New Zealand’s banks and brands respond, and how should other brands collaborate with partners to reduce dependency on any single source of funding? Within one year, over 100 bank-sponsored loyalty programs in Europe disappeared. Shutting down the loyalty programs was a huge strategic mistake by the banks.

Loyalty 52
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How to boost Google ad performance by 17% with Google Seller Ratings

BirdEye

Key takeaways from the discussion Google Ads are crucial but the competition is high, making it tough to get good ROI. And lastly, Google search ads, unlike a lot of advertising channels out there, are measurable, right? We have a lot of big players in our area — USAA, there’s other big banks, obviously.

How To 111
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Loyalty programs: should you issue your own points or miles?

Currency Alliance

The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Plus, many types of points are widely appreciated by customers, and are useful to the brand for scoring different customer actions while influencing behavior. This actually is not true.