Optimove
DECEMBER 12, 2019
Last week, we posted here the six super-useful workshops from Day 1 of our global CRM leadership event, PostFunnel Summit, that took place late October. But there are so many more wonderful bits of CRM knowledge from those two days that we must share. Modern consumers know what they want, and expect the brand to know it as well.
Kustomer
DECEMBER 29, 2020
I would say that 2020 has been unprecedented, but let’s face it — we all want to permanently retire that word. While we are literally counting down the seconds until the clock strikes midnight on January 1st, 2021, it goes without saying that there are some permanent lessons that can be learned from the hurdles we faced in 2020.
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Experience Investigators by 360Connext
JANUARY 28, 2020
According to Forrester’s 2020 Predictions , 1 in 4 customer experience professionals will lose their job this year. What would it mean if 4 out of 5 customers generated negative word-of-mouth for your brand? The post How Do You Solve 2020’s Most Common CX Problems? Image credit: Forrester. What a gift! Start Here.
C3Centricity
NOVEMBER 4, 2019
Brand Building. Many large CPG companies, such as P&G, Coca-Cola and Nestle, have changed the name of their Marketing departments in the past twenty years, to Brand Building. And with few exceptions, they prioritised thoughts about themselves and their brands, and rarely took their customers’ perspective.
Comm100
OCTOBER 30, 2020
Best Chatbots 2020: Chatbot Providers that Stood Out of the Crowd. Ready to explore the best chatbots of 2020? You can integrate the bot with your brand’s own app, as well your CRM system, your scheduling tools and your data and inventory management tools. Salesforce Einstein. Find out for yourself. ROI Calculator.
Optimove
AUGUST 19, 2021
The most in-with-the-times B2C brands out there are customer-centric. The smartest among them make a strategic effort and investment in increasing their Customer Lifetime Value by making CRM Marketing a priority. Oh, I don’t know, maybe a much higher revenue contribution from the CRM? (45% But what in god’s name is OptiGrad?
Optimove
AUGUST 26, 2021
Sounds like some fashion brand’s motto? One thing’s for sure – when talking about customers, it’s a horrible strategy for brands, even for the wealthiest amongst them. Getting just 1 in 3 to buy with you again, and you will already leap your brand into profitability (by increasing your average customer lifetime value 33% from $0.9
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