What CMOs Need to Know About Maximizing CRM Marketing Impact
Optimove
MARCH 7, 2021
In 2019, the CRM Contribution metric was first coined by Optimove’s Data Science team as a means to gauge the financial impact and effectiveness of a company’s CRM Marketing. Back then, they discovered that top brands drive an average contribution of 33% to their revenue from CRM Marketing.
Let's personalize your content