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Optimize Your Customer Experience Management Strategy

GetFeedback

A recent study by PwC found that one in three consumers will walk away from a brand they love after just one negative experience. What this actually looks like will vary by company, but the goal of CXM is always to increase customer satisfaction, loyalty, and brand advocacy while cutting costs. A lack of buy-in on the importance of CX.

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Struggling to Generate Leads through Video Marketing? Discover Strategies That Work

SurveySparrow

There are still some brands that haven’t gotten on board with video marketing – despite knowing its value – and the ones who have been are looking to build a more robust commercial video strategy. Still, if your video marketing strategy isn’t up to par and you’re still not generating leads, it could use some revamping.

Video 95
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Marketing predictions CMOs need to consider in 2018

Alida

Marketers are always looking for new ways to create experiences that resonate with customers, and 2018 will be no different. Experts believe that in 2018, marketing leaders will be dealing with disruption and adapting emerging technologies that are starting to mature beyond their initial hype. ” Brand management becomes holistic.

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Predictions on the Future of Brand Strategy

CSM Magazine

The need for a powerful brand has never been clearer: companies with top brands significantly outperform their peers , and now, more than ever, purchasing decisions revolve around what a brand means and stands for. Brand building requires research, investment, and innovative approaches.

Brands 52
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Why Research is Crucial for Ad Agencies in 2018

QuestionPro Audience

Advertising agencies are facing a lot of adversity in 2018. With more and more big brands like Sprint, Netflix, and L’Oreal cutting their agencies to take their advertising in-house, ad agencies are scrambling to re-route. BETTER CLIENT OUTCOMES.

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5 Customer Experience Trends That Shaped 2018

Oracle

In 2018, the customer experience was front and center for businesses. Whether you’re focused on building stronger relationships with existing customers or attracting new prospects, brands are taking their CX strategies, technology, and approaches to the next level. Cloud technologies powered a better customer experience.

Trends 88
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Top Marketing Quotes of 2018

Oracle

2018 was a year of significant innovation within the marketing world. As part of our year in review , here’s a closer look at some of the most inspiring and thought-provoking marketing quotes from 2018. ” – Deloitte Digital CMO Suzanne Kounkel at the Forbes CMO Summit 2018. Balancing data with humanity in marketing.